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★ PromtPress Public Report · Issue № 001

Channel audit Mark Formelle | Марк Формэль

Mark Formelle | Марк Формэль
@markformelle_official Official channel of clothing brand Mark Formelle 📍300+ stores in BY, RU, KZ, UZ ⚡️new collections every month 24/7 support: @mf_chat_bot Online store – markformelle.com RKN:…
09.06.2026
Subscribers
31 709
-797 per month
ERR (% see posts)
19.0%
in 24 hrs 11.1%
Reach/post
6.3K
ad reach 3.5K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
31 709
—
Subs reach
19.88%
avg % subs see a post
Views/post
6.3K
median 6.1K · 27 days
Posts/week
13.6
over period
7d trend
-41.6%
vs previous week
Reactions/post
99.7
total 5,385 reactions, 617 reposts, 100 comments
Post length
358 chars
median 352 · 27 days
Posts analyzed
54
27 days
Ad reach
3.5K
24h avg
Churn / month
-797
last month
Quotability
32
citation index · 115 channels mentioned all time
Channel age
8 years 1 month
created 30.03.2018
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

41.2K37.4K33.5K29.7K25.9K27.6KMay 2527.5KJul 2528KAug 2532KSep 2533.3KOct 2532.6KNov 2531.4KDec 2532.7KJan 2636.3KFeb 2637.8KMar 2632.7KApr 2632.4KMay 26
Period start
27 646
Now
31 709
Net growth
+4 063
Section 04 · Mentions

Who mentions you and how

Citation index 32 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time channel was mentioned 115 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 86.0%
Belarus 12.4%
Kazakhstan 1.2%
Uzbekistan 0.4%
Ukraine 0.0%
How they mention you
Mentioned in a separate post 40.8%
In a bundle with 2-5 channels 46.8%
In a bundle with 6-10 channels 0.4%
In a bundle with 11+ channels 12.0%
In suspicious channels (cheating) 0.4%
Size of channels mentioning you
Micro-channels (up to 1K) 26.8%
1K–10K subs 52.8%
10K–30K subs 8.4%
30K–100K subs 10.4%
over 100K subs 1.6%
In which topics mentioned
Other 36.4%
Fashion & Beauty 16.8%
Telegram 12.8%
News & Media 6.0%
Sales 6.0%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3K
in 12 hours
3.5K
in 24 hours
+17% vs prev.
4.2K
in 48 hours
+20% vs prev.
4.5K
in 72 hrs
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Highlighted your channel — shows its rank among niche neighbors.

Channel Subscribers
MFMark Formelle | Марк ФормэльYou 31.7K
VELive on Belbazar 27.7K
B|Bogdan | BENCH CLO 19K
BEbellavka 17.6K
WYwyzardly 16.9K
3P3pmwear 16.6K
R–Ramonki – goods from Belarus 16.5K
COCARHARTT OPT 16.4K
RERespectshoes 16K
POPOIZON__BELARUS🇧🇾 14.1K
DMlatte with retinol 13.1K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions occurred 34, they brought 12 389 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
November 2025 2 2
244
October 2025 7 7
1 220
September 2025 7 6
2 722
August 2025 9 7
6 283
July 2025 5 5
1 512
June 2025 4 4
408
Total mentions
34
Months of data
6
Acquired subscribers
12 389
Section 08 · Niche Comparison

Where your channel ranks in its league

Took top-100 channels in category «Fashion & Beauty» (Belarus) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers top 90% of niche
3.8K
821 31 709 — your channel 34.9K
Avg reach / post top 90% of niche
963
100 6 305 — your channel 6.9K
Citation index top 90% of niche
2
0 32 — your channel 35
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Can be checked off and revisited in a month.

01

Top post of the week — on Friday

Audience is most active on this day at 12:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search looks at descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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