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★ PromtPress Public Report · Issue #001

Channel audit Psychology of Marketing

Psychology of Marketing
@marketpsy Blog of Nikolay Molchanov: PhD in Psychology, Moscow State University, INSEAD, behavioral management expert, science popularizer. Author of best business books in Russia in 2020 and 2022…
26.06.2026
Subscribers
177 371
-1068 per month
ERR (% see posts)
8.0%
daily 3.5%
Reach/post
12.5K
ad reach 6.2K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
177 371
—
Subs reach
7.05%
avg % subs see post
Views/post
12.5K
median 13.3K · 29 days
Posts/wk
6.7
over period
7d trend
-13.7%
vs previous week
Reactions/post
251.1
total 7,030 reactions, 2,632 reposts, 1,333 comments
Post length
908 chars
median 1,000 · 29 days
Posts analyzed
28
29 days
Ad reach
6.2K
24h avg
Churn / month
-1068
last month
Citation rate
864
citation index · 1,451 channels mentioned all time
Channel age
8 years 6 months
created 11.12.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to remove from rotation.

Section 03 · Mentions

Who mentions the channel and how

Citation index 864 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 1 451 different channels. Below: countries, format, sources, topics.

Countries mentioning you
Russia 95.3%
Ukraine 2.1%
Uzbekistan 0.4%
Belarus 0.1%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 86.7%
In collections with 2-5 channels 6.0%
In a collection of 6-10 channels 3.2%
In collections with 11+ channels 4.1%
In suspicious channels (inflated stats) 1.3%
What size channels mention you
Micro-channels (up to 1K) 17.5%
1K–10K subs 15.9%
10K–30K subs 17.7%
30K–100K subs 22.0%
over 100K subs 26.9%
Topics of mentions
Humor & entertainment 15.5%
Educational 11.8%
News & Media 10.8%
Politics 9.7%
Marketing, PR, advertising 6.8%
Section 04 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should 'live'.

5.3K
12h
6.2K
24h
+17% vs prev.
7.2K
48h
+16% vs prev.
7.8K
72h
+9% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — you can see its place among niche neighbors.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKOK 1.6M
ERSearch 1.3M
TRTrendly 1.2M
KVCustomer is always right 1.1M
ERRTrending today 1M
TBTrends by Russia 1M
TVTrend or die 935.3K
TRTrendach 909.3K
PMPsychology of MarketingYou 177.4K
Section 06 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 171, they brought 35 107 new subs. Different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 12 12
210
November 2025 15 8
450
October 2025 42 33
2 600
September 2025 38 33
169
August 2025 26 20
31 324
July 2025 38 33
354
Total mentions
171
Months of data
6
Attracted subscribers
35 107
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Marketing, PR, advertising» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#30/ 100
Rank in niche
Channel in the top half of the ranking
Subscribers better than 52% of niche
123.8K
29.7K 177 371 — your channel 1.1M
Avg reach / post better than 51% of niche
11.4K
73 12 504 — your channel 50.1K
Citation index better than 59% of niche
366
0 864 — your channel 3.1K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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