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★ PromtPress public report · Issue № 001

Channel audit Маркет Маркета

Маркет Маркета
@market_marketa Маркет Маркета — summer festival of local brands in Moscow and other Russian cities. Here you'll find our program, announcements, and the most interesting finds from its participants. Come to the festival and…
23.08.2026
Subs
53 837
+24653 per month
ERR (% see posts)
13.0%
per day 1.5%
Reach/post
4.5K
ad reach 765/24h
or just share a link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows for which period it covers.

Subs
53 837
—
Subscriber reach
8.33%
avg. % of subs see post
Views/post
4.5K
median 1.8K · 29 days
Posts/wk
22.3
for the period
Trend 7d
+4.3%
vs previous week
Reacts/post
32.2
total 3 055 reactions, 1 864 reposts, 126 comments
Post length
418 chars.
median 369 · 29 days
Posts analyzed
95
29 days
Ad reach
765
avg over 24h
Churn / month
+24653
last month
Citability
61
citation index · 213 channels mentioned all time
Channel age
1 year 1 month
created 03.07.2025
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat, and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Exact counts are shown on key months. You can see in which months the channel gained, and in which it lost subscribers.

63.4K47.5K31.7K15.8K04.9KAug 254KOct 253.7KNov 253.5KDec 2526.3Kянв 2644.2Kфев 2630.5KMar 2628.5KApr 2629.5KMay 2628.6KJun 2630.9KJul 2629.6KAug 26
Period start
4 936
Now
53 837
Net growth
+48 901
Section 04 · Citations

Who and how mention the channel

Citation index 61 — channel popularity rating based on mentions. Takes into account not only their count but also the weight of mentioning: a post from channel with 100 k subs 'weighs' more than from channel with 1 k. Over all time the channel was mentioned 213 different channels. Below — countries, formats, channels, topics.

Mentioning countries
Russia 98.3%
Kazakhstan 0.3%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 52.2%
In 2-5 channel roundups 43.6%
In 6-10 channel roundups 0.8%
In 11+ channel roundups 3.4%
In suspicious channels (fake) 0.8%
Mentioning channels by size
Micro-channels (up to 1K) 16.5%
1 to 10K subs 47.8%
10 to 30K subs 17.9%
30 to 100K subs 8.4%
100K+ subs 9.5%
Mentioned topics
News & Media 24.9%
Sales 9.8%
Blogs 8.4%
Other 7.5%
Fashion & beauty 7.3%
Section 05 · Ad potential

How long a post drives reach

Average ad post reach by time since publication. Helps estimate how long a placement should 'live'.

546
last 12 hours
765
last 24 hours
+40% vs. prev.
1.1K
last 48 hours
+44% vs. prev.
1.4K
last 72 hours
+27% vs. prev.
Section 06 · Competitors

Who you compete with

11 Closest channels by topic and audience. Highlighted your channel — see where it ranks among niche peers.

Channel Subs
М•Moskvach • Moscow News 4.3M
TLТопор Live 4.1M
ПЭLive • News 4M
M-Moscow is interesting 3.3M
ПМFirst Moscow 3.2M
MAMash 3.1M
РНRIA Novosti 3M
НМMoscow News 2.7M
MSMoscow today 2.7M
Avg repostsMedia Russia not Moscow 2.6M
MMМаркет МаркетаYou 53.8K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we record posts in other channels mentioning your channel. Over the last 6 months such mentions were 43, they brought 62 671 new subs. Differs from the citation index above — here: individual mention posts per period, there: cumulative rating.

Period Mentions Channels Referred subs
February 2026 2 2
0
January 2026 13 12
23 900
December 2025 27 21
38 770
November 2025 0 0
0
October 2025 1 1
1
September 2025 0 0
0
Total mentions
43
Months in data
6
Attracted subs
62 671
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & MediaGray band — the range in which 80% of channels in the niche fall (from p10 to p90). Black vertical line — middle, median. Red dot — your channel.

Subs хуже медианы на 93%
782.3K
223.8K 53 837 — your channel 3.2M
Average reach / post хуже медианы на 94%
71K
2.8K 4 483 — your channel 355.3K
Citation index хуже медианы на 98%
2.6K
5 61 — your channel 15.1K
Section 09 · Strategy

What to do now

5 priority actions, ranked by expected impact. Mark as a checklist and return to this report in a month.

01

Top post of the week — Sunday

Audience most active: this day, 20:00 MSK

Impact
Best window for a key post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Impact
+1000-3000 subs.
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a "hot" topic is an easy win.

Impact
+5-15% ER
04

Cross-promo with adjacent channels

Swap posts with same-segment channels quarterly. No need for daily — 2-3 collabs yield relevant growth.

Impact
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search looks at descriptions. Add 3-5 niche keywords for organic traffic.

Impact
Organic traffic source

Want this done by PromtPress?

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