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★ PromtPress Public Report · Issue # 001

Channel audit Makita Official

Makita Official
@makita_official Official Makita channel — tools, garden & cleaning equipment 🏠 https://gosuslugi.ru/snet/67a34e8d1b17b35b6c029a54
07.07.2026
Subscribers
26 859
-14 per month
ERR (% see posts)
35.0%
in 24 hrs 12.8%
Reach/post
8.8K
ad reach 3.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
26 859
—
Subs reach
32.84%
avg % subs see post
Views/post
8.8K
median 9K · 28 days
Posts/week
4.7
for the period
7d trend
-16.4%
vs previous week
Reactions/post
251.3
total 4,775 reactions, 740 reposts, 1,115 comments
Post length
491 chars
median 396 · 28 days
Posts analyzed
19
28 days
Ad reach
3.4K
24h avg
Churn / month
-14
last month
Citation rate
22
citation index · 95 channels mentioned all time
Channel age
4 years 4 months
created 28.02.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which months subscribers left.

32K30.6K29.1K27.7K26.2K29.7KJul 2530.2KAug 2531.1KSep 2530.7KOct 2530.7KNov 2530.5KDec 2530.1KJan 2630KFeb 2629.4KMar 2628.1KApr 2627.1KMay 2626.8KJun 2626.7KJul 26
Start of period
29 654
Now
26 859
Net growth
-2 795
Section 04 · Citations

Who mentions the channel and how

Citation index 22 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 95 different channels. Below — countries, format, channels, topics.

Countries mentioning
Russia 98.1%
Belarus 0.3%
Ukraine 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 36.6%
In collections with 2-5 channels 15.7%
In a collection of 6-10 channels 11.6%
In collections with 11+ channels 36.1%
In suspicious channels (bot activity) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 24.2%
1K–10K subs 68.9%
10K–30K subs 4.7%
30K–100K subs 1.9%
over 100K subs 0.3%
Mentioned in which topics
Other 38.8%
Humor & entertainment 13.2%
Sales 11.6%
Telegram 8.8%
Transport 6.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

2.5K
in 12 hrs
3.4K
in 24 hrs
+36% vs prev.
4K
in 48 hrs
+18% vs prev.
4.7K
in 72 hrs
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
OZOZON 1.1M
SNMarket discounts 1M
YMYandex Market 1M
X-Freeloaders - Lightning 997.5K
WSWB Sniper | Wildberries Finds | Discounts | Promos 922.2K
PBBy Blat 876.1K
Z|Hare | Promos | Discounts 874.4K
W|Wildberries | finds 793.3K
VIITEMS FROM VIDEO 703.1K
ALAlpha-Profitable 558.5K
MOMakita OfficialYou 26.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions 31, they brought 3 683 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 6 2
511
December 2025 19 14
410
November 2025 3 1
463
October 2025 2 2
492
September 2025 0 0
553
August 2025 1 1
1 254
Total mentions
31
Months of data
6
Acquired subscribers
3 683
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — midpoint, median. Red dot — your channel.

Subscribers 86% below median
193.6K
66.3K 26 859 — your channel 714.1K
Avg reach / post better than 55% of niche
5.8K
1 8 821 — your channel 35K
Citation index 94% below median
371
0 22 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Increase posting frequency

Currently 4.7 posts/week. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Main post of the week — on Wednesday

Audience is most active on this day at 16:00 MSK.

Effect
Best window for an important post
03

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER

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