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★ PromtPress Public Report · Issue # 001

Channel audit M.Cosmetic

M.Cosmetic
@magnitcosmeticofficial 💗 M.Cosmetic — Magnit Cosmetic, now even better. Everything for beauty, home and comfort. 💗 M.Kos — a space with rare brands, niche perfumery and professional care. Application number…
08.07.2026
Subscribers
131 779
+83899 per month
ERR (% who see posts)
3.0%
per day 0.9%
Reach/post
3.1K
ad reach 1.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
131 779
—
Subscriber reach
2.33%
avg % subs see post
Views/post
3.1K
median 2.7K · 28 days
Posts/week
30.8
for period
7d trend
+62.5%
vs previous week
Reactions/post
48.0
only 5,954 reactions, 1,461 reposts, 0 comments
Post length
460 chars
median 446 · 28 days
Posts analyzed
124
28 days
Ad reach
1.3K
avg per 24h
Churn / month
+83899
last month
Quotability
80
citation index · 177 channels mentioned ever
Channel age
6 years 20 days
created 18.06.2020
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

177.1K132.9K88.6K44.3K012.4KJul 2519.7KAug 2520.6KSep 2521.6KOct 2522.4KNov 2547.1KDec 2535.9KJan 2636KFeb 2654.4KMar 2655.3KApr 2650KMay 2648.1KJun 2686.4KJul 26
Start date
12 428
Now
131 779
Net growth
+119 351
Section 04 · Mentions

Who mentions the channel and how

Citation index 80 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. Over all time, the channel was mentioned 177 different channels. Below — countries, formats, sources, topics.

Countries mentioning
Russia 97.5%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention formats
Mentioned in a separate post 58.6%
In a collection of 2-5 channels 32.0%
In a collection of 6-10 channels 3.9%
In a bundle with 11+ channels 5.4%
In suspicious channels (bots) 0.5%
What size channels mention
Micro-channels (under 1K) 29.1%
1K–10K subs 18.7%
10K–30K subs 12.8%
30K–100K subs 23.2%
over 100K subs 16.3%
Mention topics
News & Media 35.5%
Fashion & Beauty 13.3%
Blogs 10.8%
Sports 7.4%
Sales 5.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

895
in 12 hours
1.3K
in 24 hours
+45% vs prev
1.8K
in 48 hours
+38% vs prev
2K
in 72 hours
+14% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
NWWB|OZON Finds 393.5K
M.M.CosmeticYou 131.8K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 68, they brought 29 759 new subs. This is a different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 4 4
718
December 2025 13 7
106
Nov 2025 9 9
25 887
Oct 2025 12 5
839
September 2025 7 4
967
August 2025 23 18
1 242
Total mentions
68
Months of data
6
Attracted subscribers
29 759
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band = range of 80% of niche channels (p10 to p90). Black line = median. Red dot = your channel.

#73/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 23%
171.1K
58.4K 131 779 — your channel 512.2K
Avg reach / post worse than median by 77%
13.4K
836 3 071 — your channel 109.1K
Citation index worse than median by 41%
136
0 80 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Main post of the week — on Monday

On this day at 16:00 MSK audience is most active.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 2.33% vs norm 5.5%. Try polls and interactive formats.

Effect
+3.2pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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