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★ PromtPress Public Report · Issue #001

Channel audit Lifestyle department

Lifestyle department
@lifestylewhat Fashion, pop culture, and London life by Alina Grigalashvili. Author of Skirts & Notes newsletter, Ushatava PR Director. Previously fashion editor at Vogue. Ads: @alinagriga Channel included in…
09.07.2026
Subscribers
46 446
-144 per month
ERR (% see posts)
17.0%
daily 6.8%
Reach/post
7.4K
ad reach 3.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
46 446
Subscriber reach
16.01%
avg % of subs see post
Views/post
7.4K
median 7.6K · 29 days
Posts/week
12.4
for the period
7d trend
-11.9%
vs prev week
Reactions/post
123.3
6,412 reactions, 1,465 reposts, 53 comments
Post length
337 chars
median 278 · 29 days
Posts analyzed
52
29 days
Ad reach
3.2K
24h avg
Churn / month
-144
last month
Citation rate
762
citation index · 1,537 channels mentioned all time
Channel age
8 years 5 months
created 18.01.2018
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months the channel grew and which lost subs.

47.1K46.7K46.3K45.9K45.5K45.6KJul 2546KAug 2546.2KSep 2546.6KOct 2546.8KNov 2546.7KDec 2546.8KJan 2646.7KFeb 2646.4KMar 2646.4KApr 2646KMay 2646.6KJun 2646.5KJul 26
Start date
45 584
Now
46 446
Net growth
+862
Section 04 · Mentions

Who mentions the channel and how

Citation index 762 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 1 537 different channels. Below: from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 96.5%
Ukraine 0.3%
Kazakhstan 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 75.0%
In a bundle with 2-5 channels 17.7%
In a bundle with 6-10 channels 3.4%
In a bundle with 11+ channels 3.8%
In suspicious channels (bot) 1.1%
Size of channels mentioning
Micro-channels (under 1K) 21.0%
1K–10K subs 38.9%
10K–30K subs 27.3%
30K–100K subs 11.7%
over 100K subs 1.1%
Topics mentioned in
Fashion & Beauty 65.1%
Blogs 12.0%
News & Media 6.1%
Other 2.7%
Art 1.8%
Section 05 · Ad potential

How long a post brings reach

Avg reach of an ad post over time since publication. Helps estimate how long placement stays effective.

2.7K
12 hours
3.2K
24 hours
+19% vs prev.
4.1K
48 hours
+28% vs prev.
5.3K
72 hours
+29% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYGolden Apple 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
NWWB|OZON finds 393.5K
OSLifestyle departmentYou 46.4K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 105, they brought 1 948 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Subs acquired
Jan 2026 15 14
237
December 2025 29 27
402
Nov 2025 13 13
139
Oct 2025 18 16
433
Sep 2025 15 14
466
August 2025 15 14
271
Total mentions
105
Months of data
6
Subs attracted
1 948
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 73% below median
171.1K
58.4K 46 446 — your channel 512.2K
Avg reach/post 45% below median
13.4K
836 7 436 — your channel 109.1K
Citation index better than 68% of niche
136
0 762 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 13:00 MSK.

Effect
Best time for key posts
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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