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★ PromtPress Public Report · Issue № 001

Channel audit Bon Mot

Bon Mot
@lebonmot Ironic expert notes by Alexander Rymkevich* on men's style and more. *Ex-editor-in-chief of Robb Report, The Rake Russia, but still editing. Registered with Roskomnadzor:…
09.07.2026
Subscribers
36 898
-208 per month
ERR (% see posts)
11.0%
per day 6.1%
Reach/post
4K
ad reach 2.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
36 898
—
Subscriber reach
10.83%
avg % subs see post
Views/post
4K
median 3.9K · 29 days
Posts/week
28.1
over period
7d trend
-15.3%
vs prev week
Reactions/post
128.3
total 15,394 reactions, 3,871 reposts, 0 comments
Post length
437 chars
median 350 · 29 days
Posts analyzed
120
29 days
Ad reach
2.3K
24h avg
Churn / month
-208
last month
Citation rate
577
citation index · 1,322 channels mentioned ever
Channel age
6 years 1 month
created 17.05.2020
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

38.3K37.3K36.3K35.3K34.4K34.7KJul 2535.2KAug 2536KSep 2536.1KOct 2536.1KNov 2536.3KDec 2536.3KJan 2636.9KFeb 2637.7KMar 2637.4KApr 2637.2KMay 2637.1KJun 2637KJul 26
Period start
34 670
Now
36 899
Net growth
+2 229
Section 04 · Mentions

Who mentions the channel and how

Citation index 577 — channel popularity rating based on mentions. Considers both mention count & weight: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 1 322 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Mentioning countries
Russia 92.3%
Ukraine 0.2%
Belarus 0.1%
Uzbekistan 0.0%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 78.7%
In bundles with 2-5 channels 15.9%
In bundles with 6-10 channels 3.9%
In bundles with 11+ channels 1.5%
Suspicious channels (bot activity) 0.8%
Size of mentioning channels
Micro-channels (up to 1K) 21.2%
1K to 10K subs 37.8%
10K to 30K subs 25.9%
30K to 100K subs 13.9%
100k+ subs 1.1%
Topics of mentions
Fashion & Beauty 45.8%
Blogs 10.9%
Travel 8.2%
News & Media 5.1%
Art 4.6%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

1.6K
in 12h
2.3K
in 24h
+44% vs prev.
2.9K
in 48h
+26% vs prev.
3.1K
in 72h
+6% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFacial gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
BMBon MotYou 36.9K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 228, they brought 2 685 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 62 48
676
December 2025 31 25
320
November 2025 32 25
352
October 2025 26 22
142
Sep 2025 42 34
223
August 2025 35 27
972
Total mentions
228
Months of data
6
Attracted subscribers
2 685
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 78% below median
171.1K
58.4K 36 898 — your channel 512.2K
Avg reach / post 70% below median
13.4K
836 3 997 — your channel 109.1K
Citation index better than 63% of niche
136
0 577 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Sunday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads with us and close your growth plan in a month.

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