PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit Zone Lazerson

Zone Lazerson
@lazerzona For collaboration: Lazerson.pr@mail.ru https://knd.gov.ru/license?id=67374b91340096358ba5a14a®istryType=bloggersPermission
09.07.2026
Subscribers
82 063
-259 per month
ERR (% see posts)
17.0%
per day 8.4%
Reach/post
15.4K
ad reach 6.9K/24h
or just forward this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
82 063
Subscriber reach
18.78%
avg % of subs see post
Views/post
15.4K
median 14.7K · 25 days
Posts/week
6.8
for the period
7d trend
-28.9%
vs previous week
Reactions/post
505.7
total 12,643 reactions, 1,366 reposts, 137 comments
Post length
604 chars
median 548 · 25 days
Posts analyzed
25
25 days
Ad reach
6.9K
24h avg
Churn / month
-259
last month
Citation rate
22
citation index · 172 channels mentioned ever
Channel age
4 years 4 months
created 26.02.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

86K84.9K83.8K82.7K81.7K83.6KJul 2583.4KAug 2583.7KSep 2584KOct 2584.1KNov 2584.2KDec 2584.2KJan 2684.8KFeb 2685.3KMar 2684.6KApr 2683.4KMay 2682.6KJun 2682KJul 26
Period start
83 573
Now
82 063
Net growth
-1 510
Section 04 · Mentions

Who mentions the channel & how

Citation index 22 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 172 different channels. Below: from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 50.3%
Ukraine 0.3%
Uzbekistan 0.2%
Belarus 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 77.1%
In collections with 2-5 channels 22.9%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (cheating) 0.2%
Size of channels mentioning
Micro-channels (up to 1K) 85.0%
1K–10K subs 10.7%
10K–30K subs 2.8%
30K–100K subs 1.2%
over 100K subs 0.3%
Mentioned in topics
Food & Cooking 69.9%
Blogs 5.0%
News & Media 3.4%
Travel 2.9%
Politics 2.8%
Section 05 · Ad Potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long a placement should live.

5.6K
in 12 hours
6.9K
in 24 hours
+23% vs prev.
8.5K
in 48 hours
+23% vs prev.
9.8K
in 72 hours
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
KRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air Fryer | Recipes 593.3K
MonSimple Recipes 586.9K
KRRecipe book 559K
CNKitchen Inside Out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
SunEveryday recipes 461.5K
ZLZone LazersonYou 82.1K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 59, they brought 2 449 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 8 2
642
December 2025 11 3
322
Nov 2025 9 1
302
Oct 2025 8 1
275
September 2025 9 2
547
August 2025 14 7
361
Total mentions
59
Months of data
6
Attracted subscribers
2 449
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Food & Cooking» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subscribers worse than median by 61%
210.3K
70.4K 82 063 — your channel 567.7K
Avg reach / post better than 58% of niche
8.7K
1.3K 15 413 — your channel 51.6K
Citation index worse than median by 98%
1.2K
5 22 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for a key post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want us to do it PromtPress?

This audit — what we can do in minutes using public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied