PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit LA ESSTER - Ювелирный дом

LA ESSTER - Ювелирный дом
@laesster I, Anastasia Ester, founder of Jewelry House https://laesster.com This is a catalog of in-stock and custom items. 26 years in business. Production from 14 days. Delivery from 1 day across Russia. @essterann
19.07.2026
Subs
11 935
+11042 per month
ERR (% who see posts)
1.0%
per day 0.3%
Reach/post
119
ad reach 30/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it's calculated for.

Subs
11 935
Sub reach
1.0%
avg % subs see post
Views/post
119
median 58 · 27 days
Posts/wk
22.1
over period
7-day trend
-57.2%
vs previous week
Reacts/post
0.4
only 31 reactions, 12 reposts, 0 comments
Post length
243 chars
median 235 · 27 days
Posts analyzed
88
27 days
Ad reach
30
24h avg
Churn / month
+11042
over last month
Citation rate
7
citation index · 17 channels mentioned ever
Channel age
6 months 5 days
created Jan 14, 2026
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Sub dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

14.1K10.6K7K3.5K0116Apr 26263May 26739Jun 26915Jul 26
Start of period
116
Now
11 935
Net growth
+11 819
Section 04 · Mentions

Who and how mentions the channel

Citation index 7 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K sub channel weighs more than from 1K. All-time mentions 17 different channels. Below — countries, format, sources, and topics.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mentioned in which format
Mentioned in a separate post 89.3%
In collections with 2-5 channels 0.0%
In a selection of 6-10 channels 0.0%
In collections with 11+ channels 10.7%
In suspicious channels (cheating) 3.6%
What size channels mention
Micro-channels (up to 1K) 14.3%
1–10K subs 14.3%
10–30K subs 32.1%
30–100K subs 35.7%
over 100K subs 3.6%
Mentioned in which topics
Fashion and beauty 28.6%
Humor & entertainment 21.4%
Blogs 14.3%
Courses and guides 10.7%
Other 7.1%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should live.

22
in 12 hours
30
in 24 hours
+36% vs prev.
51
in 48 hours
+70% vs prev.
214
in 72 hours
+320% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
ZYZolotoe Yabloko 1M
PCPandabuy CnFans MuleBuy ACBuy Hacco Find🔎🐼 790.3K
NNFound on Wildberries 633.3K
MIMIXIT.RU 624.7K
M|Manicure | Nails 572K
NNFinds on Wildberries / WB 533.2K
EMElena Mixit 518K
GDFace gymnastics 472.4K
PMFashion | Trends 436K
PSPrime Savers 428.8K
LELA ESSTER - Ювелирный домYou 11.9K
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion and beauty» (Russia) and compared your channel against them. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subs 94% below median
189.8K
66.8K 11 935 — your channel 558.4K
Avg reach / post 99% below median
14.3K
40 119 — your channel 103.2K
Citation index 89% below median
61
0 7 — your channel 1.9K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Main post of the week — on Saturday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 1.0% vs norm 5.5%. Try polls & interactive formats.

Effect
+4.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. Don't do daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes from public data. Want more? Run ads with us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied