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★ PromtPress Public Report · Issue # 001

Channel audit Kitchens Moscow SPB • Wardrobes Moscow SPB • Furniture Moscow SPB | Kukhnev

Kitchens Moscow SPB • Wardrobes Moscow SPB • Furniture Moscow SPB | Kukhnev
@kuhnevru Custom kitchens Moscow & SPB — we make kitchen sets, wardrobes, custom furniture. ▪️Kitchens Moscow SPB ▪️Wardrobes Moscow SPB ▪️Furniture Moscow SPB ▪️Dressing room Moscow SPB Estimate / project / visit…
08.07.2026
Subscribers
25 329
-163 per month
ERR (% see posts)
7.0%
per day 2.6%
Reach/post
1.7K
ad reach 661/24h
or just share the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
25 329
—
Subscriber reach
6.69%
avg % subs see post
Views/post
1.7K
median 1.8K · 29 days
Posts/week
6.5
over period
7d trend
-2.8%
vs previous week
Reactions/post
9.6
only 259 reactions, 257 reposts, 2 comments
Post length
523 chars
median 515 · 29 days
Posts analyzed
27
29 days
Ad reach
661
24h avg
Churn / month
-163
last month
Citations
580
citation index · 392 channels mentioned it ever
Channel age
4 years 4 months
created 04.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

33.3K31.1K29K26.8K24.6K28.1KJul 2528.1KAug 2529.2KSep 2529.4KOct 2529.3KNov 2529.1KDec 2528.4KJan 2627.5KFeb 2627KMar 2626.3KApr 2625.9KMay 2625.6KJun 2625.3KJul 26
Start of period
28 135
Now
25 330
Net growth
-2 805
Section 04 · Citations

Who mentions the channel and how

Citation index 580 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 392 different channels. Below — from which countries, in what format, from which channels, and in what topic.

Countries mentioning
Russia 99.5%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 97.9%
In a bundle with 2-5 channels 2.1%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.1%
In suspicious channels (bot activity) 1.4%
Size of channels mentioning
Micro-channels (up to 1K) 1.7%
1K to 10K subs 9.7%
10K to 30K subs 19.4%
30K to 100K subs 40.9%
over 100K subs 28.3%
Mentioned topics
Interior & construction 72.2%
News & Media 6.1%
Other 4.5%
Nature 4.5%
Educational 2.3%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should live.

526
in 12 hours
661
in 24 hours
+26% vs prev.
898
in 48 hours
+36% vs prev.
1.1K
in 72 hours
+19% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — you can see its rank among niche peers.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 530.5K
PLLayout Planner 453.6K
AIInterior & decor 450K
MKMy Apartment 427.9K
MSWise Builder 410.2K
LKFavorite Apartment 408.6K
GFGC FSK 378.1K
PRPro Real Estate 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
KMKitchens Moscow SPB • Wardrobes Moscow SPB • Furniture Moscow SPB | KukhnevYou 25.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months mentions found 166, they brought 2 435 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 15 15
34
December 2025 20 20
204
November 2025 48 46
265
October 2025 27 26
273
September 2025 20 20
387
August 2025 36 35
1 272
Total mentions
166
Months of data
6
Attracted subscribers
2 435
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10–p90). Black vertical: median. Red dot: your channel.

Subscribers 77% below median
109.2K
30.4K 25 329 — your channel 435.2K
Avg reach / post 73% below median
6.2K
1.4K 1 696 — your channel 26.1K
Citation index better than 51% of niche
518
0 580 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Top post of the week — on Saturday

On this day at 11:00 MSK audience is most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One weekly poll on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth target in a month.

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