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★ PromtPress Public Report · Issue # 001

Channel audit Moscow - where to go | Poster

Moscow - where to go | Poster
@kuda_v_moskva 📍Best Moscow spots: from quiet courtyards to lively festivals. Daily tips on where to go, what to see, and where to get inspired. Ads: @evo_milena @evoanna Channel registered:…
03.07.2026
Subscribers
1 174 329
+12296 per month
ERR (% see posts)
4.0%
per day 2.8%
Reach/post
46.3K
ad reach 32.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
1 174 329
—
Subscriber reach
3.94%
avg % of subs see post
Views/post
46.3K
median 47.8K · 29 days
Posts/wk
40.8
over period
7d trend
-2.7%
vs previous week
Reactions/post
171.1
total 29,769 reactions, 24,487 reposts, 0 comments
Post length
258 chars.
median 228 · 29 days
Posts analyzed
174
29 days
Ad reach
32.9K
24h avg
Churn / month
+12296
last month
Citation rate
23
citation index · 52 channels mentioned ever
Channel age
8 months 29 days
created 04.10.2025
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

1.3M1.1M850.6K625.5K400.4K470.8KOct 25709.4K956KDec 251MJan 26999.2KFeb 261MMar 261.1MApr 261.1MMay 261.2MJun 261.2MJul 26
Period start
470 764
Now
1 174 199
Net growth
+703 435
Section 04 · Mentions

Who mentions the channel and how

Citation index 23 — channel popularity rating based on mentions. Considers not just count but weight of mentioning channels: a post from a 100K sub channel weighs more than from a 1K sub channel. All-time channel mentions 52 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention
Mentioned in a separate post 82.4%
In a collection with 2-5 channels 11.8%
In a collection with 6-10 channels 5.9%
In a collection with 11+ channels 0.0%
In suspicious channels (bot activity) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 88.2%
1K–10K subs 11.8%
10K–30K subs 0.0%
30K–100K subs 0.0%
over 100K subs 0.0%
Topics where mentioned
News & Media 64.7%
Art 11.8%
Economics 5.9%
Marketing, PR, advertising 5.9%
Video & movies 5.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

22.7K
in 12 hours
32.9K
in 24 hours
+45% vs prev.
39K
in 48 hours
+19% vs prev.
41.4K
in 72 hours
+6% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
M-Moscow - where to go | PosterYou 1.2M
AWAmazing World and Travel 1.2M
А«Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
АЭAEROFLOT 525.6K
MOMoscow Girl 506.1K
TUTutu 501.7K
JPYandex Travel 499.9K
SunDiscount wagon 432.9K
3|333bet.cc | Official ® 406K
JVWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.7K
Section 07 · Mention trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 4 months such mentions were 2, they brought 573 055 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 0 0
23 927
December 2025 2 2
63 935
November 2025 0 0
265 931
October 2025 0 0
219 262
Total mentions
2
Months of data
4
Acquired subscribers
573 055
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#1/ 100
Position in niche
Channel in top 1% Russia travel
Subscribers better than 90% of niche
158K
52.1K 1 174 329 — your channel 1.3M
Avg reach / post better than 70% of niche
13.2K
2K 46 295 — your channel 102.7K
Citation index 70% below median
76
0 23 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Friday

Audience is most active on this day and at 20:00 MSK.

Effect
Best window for a key post
02

ER below niche benchmark — rethink formats

Current ER 3.94% vs norm 7.5%. Try polls and interactive formats.

Effect
+3.6pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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