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★ PromtPress public report · Issue # 001

Channel audit Kommersant

Kommersant
@kommersant Official channel of Kommersant Publishing House. Business, finance, politics, society, culture & sports news. Feedback: kommersant.ru/lk/feedback Ads: advpr@kommersant.ru List…
15.07.2026
Subscribers
287 112
+16015 per month
ERR (% see posts)
9.0%
in 24h 6.7%
Reach/post
23.7K
ad reach 18.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
287 112
Subs reach
8.27%
avg % subs see post
Views/post
23.7K
median 21.1K · 15 days
Posts/day
61.4
~430 per week
7d trend
no data for period
Reactions/post
139.2
total 134,066 reactions, 61,771 reposts, 0 comments
Post length
508 chars
median 498 · 15 days
Posts analyzed
963
15 days
Ad reach
18.4K
24h avg
Churn / month
+16015
last month
Citation rate
5 930
citation index · 17,309 channels mentioned all time
Channel age
10 years 3 months
created 21.03.2016
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

292.7K282.8K272.8K262.8K252.9K256KJul 25259.5K263.5KSep 25264.8KOct 25266.6KNov 25268.8KDec 25268.6KJan 26270.4KFeb 26272KMar 26269.9KApr 26269.6KMay 26270.8KJun 26271.8KJul 26
Period start
255 979
Now
287 112
Net growth
+31 133
Section 04 · Mentions

Who mentions the channel and how

Citation index 5 930 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100K subs channel weighs more than from 1K. All time channel mentioned 17 309 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 94.3%
Ukraine 0.7%
Belarus 0.4%
Kazakhstan 0.2%
Uzbekistan 0.1%
Format of mentions
Mentioned in a separate post 69.2%
In a roundup with 2-5 channels 23.2%
In a collection of 6-10 channels 3.8%
In a roundup with 11+ channels 3.7%
In suspicious channels (bots) 2.3%
What size channels mention
Micro-channels (up to 1K) 52.4%
1K–10K subs 30.9%
10K–30K subs 8.2%
30K–100K subs 5.6%
over 100K subs 2.9%
Topics mentioned in
News & Media 47.8%
Politics 24.7%
Blogs 4.9%
Business & startups 3.9%
Economics 3.1%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

15.8K
in 12 hours
18.4K
in 24 hours
+16% vs prev.
19.7K
in 48 hours
+7% vs prev.
23.7K
in 72 hours
+20% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its rank among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.4M
کاکانال اخبارفوری ࡆ خبرفوری 4.3M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
CIKommersantYou 287.1K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 27 099, they brought 12 493 new subs. This is a different metric than the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
January 2026 2 920 777
1 781
December 2025 5 077 854
680
Nov 2025 4 924 801
2 176
Oct 2025 5 186 848
1 913
September 2025 4 401 774
1 724
August 2025 4 591 875
4 219
Total mentions
27 099
Months of data
6
Attracted subs
12 493
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 78% below median
1.3M
498.9K 287 112 — your channel 4.1M
Avg reach / post 75% below median
93.7K
733 23 745 — your channel 443.8K
Citation index better than 74% of niche
1.9K
0 5 930 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Can be checked off and revisited in a month.

01

Top post of the week — on Friday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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