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★ PromtPress Public Report · Issue № 001

Channel audit Kaspi Pay

Kaspi Pay
@kaspipay License ҚР ҚНРДА/АРРФР РК №1.2.245/61 Social media support available from 8:00 to 20:00. Questions answered in Kaspi Guide. Support in social networks works from 8:00 to 20:00.…
03.07.2026
Subscribers
30 696
-318 per month
ERR (% see posts)
21.0%
per day 9.8%
Reach/post
5.9K
ad reach 3K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
30 696
Subs reach
19.12%
avg % subs see post
Views/post
5.9K
median 4.8K · 28 days
Posts/wk
2.4
over period
7d trend
no data for period
Reactions/post
40.9
total 409 reactions, 179 reposts, 153 comments
Post length
509 chars
median 329 · 28 days
Posts analyzed
10
28 days
Ad reach
3K
24h avg
Churn / month
-318
last month
Citation rate
17
citation index · 27 channels mentioned ever
Channel age
3 years 10 months
created 25.08.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

34.5K33.5K32.5K31.4K30.4K34KJul 2533.7KAug 2533.3KSep 2533KOct 2532.7KNov 2532.3KDec 2532KJan 2632.1KFeb 2631.8KMar 2631.7KApr 2631.4KMay 2631.1KJun 2630.7KJul 26
Start of period
33 951
Now
30 696
Net growth
-3 255
Section 04 · Mentions

Who mentions the channel and how

Citation index 17 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel 'weighs' more than from a 1K sub one. All-time channel mentions 27 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Kazakhstan 91.2%
Russia 5.3%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 56.1%
In a bundle with 2-5 channels 43.9%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.0%
In suspicious channels (bot traffic) 0.0%
Size of channels mentioning you
Micro-channels (up to 1K) 54.4%
1K–10K subs 10.5%
10K–30K subs 12.3%
30K–100K subs 10.5%
100K+ subs 12.3%
Mentioned topics
Marketing, PR, advertising 31.6%
Economy 22.8%
News & Media 19.3%
Sales 12.3%
Business & startups 3.5%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays effective.

2.5K
in 12 hours
3K
in 24 hours
+20% vs prev.
3.3K
in 48 hours
+10% vs prev.
3.8K
in 72 hours
+14% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Highlighted your channel — see its rank among niche peers.

Channel Subscribers
KPKazakhstan Cheaper 206K
THTravel agency HT.KZ 144.2K
TETENGENOMIKA 72K
ZNThey're already on their way 64.8K
🇰F🇰🇿 FINANCE.kz 63.9K
ALALIBEKOV 56.3K
KPKaspi PayYou 30.7K
BABALGABAEV 14.3K
B|Bisembayev | Marketing & advertising 10.1K
BKBANKS OF KAZAKHSTAN 5.4K
FDFUN&SUN Daily 4.3K
Section 07 · Mention trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 5, they brought 296 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Gained subs
Jan 2026 2 2
205
December 2025 1 1
18
November 2025 0 0
13
October 2025 1 1
32
September 2025 1 1
27
August 2025 0 0
1
Total mentions
5
Months of data
6
Attracted subs
296
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Increase posting frequency

Currently 2.4 posts/wk. Active channels do 7–10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — Monday

Audience is most active on this day at 10:00 ALMT.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience

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