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★ PromtPress Public Report · Issue № 001

Channel audit Ivan Urgant & Chef

Ivan Urgant & Chef
@ivlevcheff Official channel of Chef Konstantin Ivlev Ads on channel - chef@ivlevgroup.com Registration in the RKN list:…
10.07.2026
Subscribers
95 190
+456 per month
ERR (% see posts)
13.0%
per day 4.6%
Reach/post
11K
ad reach 4.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
95 190
—
Subs reach
11.58%
avg % subs see post
Views/post
11K
median 11.9K · 29 days
Posts/week
4.1
for period
7d trend
—
no data for period
Reactions/post
199.4
only 3,389 reactions, 0 reposts, 154 comments
Post length
379 chars
median 407 · 29 days
Posts analyzed
17
29 days
Ad reach
4.4K
24h avg
Churn / month
+456
last month
Citation rate
73
citation index · 278 channels mentioned it ever
Channel age
4 years 7 months
created 07.12.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

101.3K99.4K97.5K95.7K93.8K98.3KJul 2598.9KAug 2598.9KSep 2598.4KOct 2599KNov 2599.7KDec 2598.5KJan 2698.5KFeb 2698.1KMar 2697KApr 2695.7KMay 2695KJun 2694.5KJul 26
Period start
98 302
Now
95 190
Net growth
-3 112
Section 04 · Mentions

Who mentions the channel and how

Citation index 73 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs one. All-time channel mentions: 278 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 96.1%
Belarus 0.4%
Uzbekistan 0.2%
Kazakhstan 0.2%
Ukraine 0.0%
Format of mentions
Mentioned in a separate post 51.6%
In collections with 2-5 channels 42.0%
In collections with 6-10 channels 6.1%
In collections with 11+ channels 0.2%
In suspicious channels (cheating) 4.4%
What size channels mention
Micro-channels (up to 1K) 26.3%
1K–10K subs 24.5%
10K–30K subs 26.3%
30K–100K subs 12.9%
over 100K subs 10.1%
Topics mentioned in
News & Media 18.4%
Food & cooking 17.3%
Blogs 10.3%
Education 10.3%
Video & movies 7.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement stays effective.

3K
in 12 hours
4.4K
in 24 hours
+47% vs prev.
5.3K
in 48 hours
+20% vs prev.
6.4K
in 72 hours
+20% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
CRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air Fryer | Recipes 593.3K
PRSimple Recipes 586.9K
CRRecipe book 559K
CNKitchen inside out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
SunEveryday recipes 461.5K
ISIvan Urgant & ChefYou 95.2K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 62, they brought 4 238 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 7 6
420
December 2025 5 5
128
November 2025 11 9
1 770
October 2025 7 6
1 251
September 2025 15 9
169
August 2025 17 10
500
Total mentions
62
Months of data
6
Acquired subs
4 238
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Food & cooking» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 55% below median
210.3K
70.4K 95 190 — your channel 567.7K
Avg reach / post better than 52% of niche
8.7K
1.3K 11 019 — your channel 51.6K
Citation index 94% below median
1.2K
5 73 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 4.1 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency beats volume
02

Top post of the week — on Saturday

Audience is most active on this day at 12:00 MSK.

Effect
Best window for a key post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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