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★ PromtPress Public Report · Issue № 001

Channel audit Illusion of Horizon

Illusion of Horizon
@illuziyagorizonta A channel about how I roamed the planet, sought beauty where no one would notice, and got inspired by adventures. RKN: https://gosuslugi.ru/snet/690354680071a26d39581227 Collaboration -…
25.06.2026
Subscribers
290 855
+4026 per month
ERR (% see posts)
41.0%
daily 23.8%
Reach/post
123.5K
ad reach 69.4K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
290 855
Subscriber reach
42.45%
avg % of subs see post
Views/post
123.5K
median 126K · 27 days
Posts/week
5.3
for the period
7d trend
+12.9%
vs previous week
Reactions/post
1232.0
total 25,871 reactions, 7,575 reposts, 0 comments
Post length
680 chars
median 686 · 27 days
Posts analyzed
21
27 days
Ad reach
69.4K
24h avg
Churn / month
+4026
last month
Citation rate
10
citation index · 86 channels mentioned all time
Channel age
3 years 1 month
created 22.05.2023
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

297.5K291.4K285.3K279.2K273.1K282.3KOct 25285KDec 25285.5KJan 26282.9KFeb 26280.8KMar 26276.7KApr 26293.1KMay 26289.2KJun 26
Start of period
282 340
Now
290 723
Net growth
+8 383
Section 04 · Mentions

Who mentions the channel & how

Citation index 10 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 86 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning
Russia 98.6%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 67.1%
In a bundle with 2-5 channels 0.0%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 32.9%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 32.9%
1K–10K subs 51.4%
10K–30K subs 15.7%
30K–100K subs 0.0%
over 100K subs 0.0%
Mentioned topics
News & Media 22.9%
Telegram 22.9%
Blogs 14.3%
Travel 7.1%
Handicrafts 7.1%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

56.8K
12 hours
69.4K
24 hours
+22% vs prev
81.5K
48 hours
+17% vs prev
108.2K
72 hours
+33% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow - Where to Go | Events 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 569.1K
AEAEROFLOT 526.1K
MOMoskvichka 510.9K
TUTutu 505.7K
JPYandex Travel 502.4K
SunDiscount wagon 433.7K
OTOzon Travel 407.8K
JVWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
IGIllusion of HorizonYou 290.9K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 63, they brought 10 453 new subscribers. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 8 8
5 210
Nov 2025 45 43
5 191
Oct 2025 10 10
52
Sep 2025 0 0
0
August 2025 0 0
0
July 2025 0 0
0
Total mentions
63
Months in data
6
Acquired subscribers
10 453
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category "Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#13/ 100
Rank in niche
Channel in top 13% — strong position
Subscribers better than 81% of niche
148.2K
48K 290 855 — your channel 431K
Avg reach / post better than 90% of niche
12.1K
1.5K 123 458 — your channel 135.8K
Citation index 94% below median
169
0 10 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 19:00 MSK.

Effect
Best time for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with nearby channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do it PromtPress?

This audit — what we can do in a few minutes based on public data. To go further — run ads through us and close your growth plan in a month.

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