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★ PromtPress public report · Issue # 001

Channel audit Idem Moskva

Idem Moskva
@idemmsk Where to go in Moscow — all events in one channel: top spots, unusual routes, interesting places and secret corners of the capital. For inquiries: @tg_rina Exchange: https://telega.in/c/idemmsk MAX:…
25.06.2026
Subscribers
124 250
-1037 per month
ERR (% see posts)
8.0%
per day 3.8%
Reach/post
9.2K
ad reach 4.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
124 250
Subscriber reach
7.42%
avg % of subs see post
Views/post
9.2K
median 9.7K · 29 days
Posts/week
19.7
for period
7d trend
-8.6%
vs previous week
Reactions/post
36.7
total 3,045 reactions, 15,168 reposts, 0 comments
Post length
584 chars
median 538 · 29 days
Posts analyzed
83
29 days
Ad reach
4.8K
24h avg
Churn / month
-1037
last month
Citation rate
414
citation index · 666 channels mentioned over all time
Channel age
5 years 1 month
created 03.05.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

149.4K142.6K135.8K128.9K122.1K136.1KJun 25140.4KAug 25143.4KSep 25145.2KOct 25143KNov 25139.1KDec 25136.1KJan 26133.4KFeb 26132.2KMar 26129.1KApr 26126.1KMay 26125.1KJun 26
Start of period
136 130
Now
124 252
Net growth
-11 878
Section 04 · Citations

Who mentions the channel  how

Citation index 414 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from a channel with 1k. Over all time, the channel was mentioned 666 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 98.8%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention you
Mentioned in a separate post 69.2%
In bundles of 2-5 channels 25.7%
In bundles of 6-10 channels 4.0%
In bundles of 11+ channels 1.2%
In suspicious channels (bots) 0.8%
What size channels mention you
Micro-channels (up to 1K) 19.6%
1K to 10K subs 24.8%
10K to 30K subs 25.9%
30K to 100K subs 25.5%
over 100K subs 4.1%
Topics where mentioned
Travel 29.8%
News & Media 24.9%
Educational 6.0%
Family & kids 5.7%
Career 5.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

3.4K
last 12 hours
4.8K
last 24 hours
+41% vs prev.
6.4K
last 48 hours
+33% vs prev.
7.1K
last 72 hours
+11% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 569.1K
AEAEROFLOT 526.1K
MOMoscow Girl 510.9K
TUTutu 505.7K
JPYandex Travel 502.4K
SunDiscount train 433.7K
OTOzon Travel 407.8K
JVHow to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
IMIdem MoskvaYou 124.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 194, they brought 8 921 new subs. This is a different metric than the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 18 15
0
November 2025 10 9
0
October 2025 15 11
495
Sep 2025 47 27
1 920
August 2025 46 16
3 045
July 2025 58 20
3 461
Total mentions
194
Months of data
6
Attracted subscribers
8 921
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#57/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 16%
148.2K
48K 124 250 — your channel 431K
Avg reach / post worse than median by 24%
12.1K
1.5K 9 219 — your channel 101.2K
Citation index better than 59% of niche
169
0 414 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 7.42% vs norm 7.5%. Try polls & interactive formats.

Effect
+0.1pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER

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