PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit Interior Design

Interior Design
@idei_decora_doma Simple ideas & tricks for your apartment! Ads: @bogdantg Invite link: https://t.me/+oJ4wrKrD1HlhMjUy We on exchange: https://telega.in/channels/idei_decora_doma/card RKN:…
25.06.2026
Subscribers
72 501
-435 per month
ERR (% see posts)
4.0%
per day 2.5%
Reach/post
2.9K
ad reach 1.8K/24h
or just share the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
72 501
Subs reach
3.99%
avg % of subs see post
Views/post
2.9K
median 3K · 29 days
Posts/week
35.5
over period
7d trend
-4.3%
vs previous week
Reactions/post
33.5
total 5,029 reactions, 2,929 reposts, 0 comments
Post length
81 chars
median 78 · 29 days
Posts analyzed
150
29 days
Ad reach
1.8K
24h avg
Churn / month
-435
over last month
Citation rate
399
citation index · 355 channels mentioned ever
Channel age
3 yrs 8 mo
created 15.10.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

84K80.9K77.8K74.6K71.5K82.3KJun 2581.2KAug 2580.4KSep 2579.6KOct 2579KNov 2578.4KDec 2577.1KJan 2676.3KFeb 2675.3KMar 2674KApr 2673.3KMay 2672.9KJun 26
Start of period
82 251
Now
72 502
Net growth
-9 749
Section 04 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

1.4K
in 12 hours
1.8K
in 24 hours
+29% vs prev.
2.1K
in 48 hours
+17% vs prev.
2.3K
in 72 hours
+9% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — shows its rank among niche neighbors.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 523.8K
PLLayout 455.5K
AIInterior & Decor 452K
MCMy Apartment 429.1K
MSWise Builder 411.3K
LCFavorite Apartment 410K
PRProRealEstate 378.2K
GFFSK Group 377.7K
USSmart Builder 354.6K
PIPIK 340.7K
DIInterior DesignYou 72.5K
Section 06 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 185, they brought 12 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
December 2025 20 6
0
November 2025 33 6
12
October 2025 51 10
0
September 2025 24 4
0
August 2025 31 3
0
July 2025 26 7
0
Total mentions
185
Months of data
6
Acquired subs
12
Section 07 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category "Interior & Construction» (Russia) and saw how your channel stacks up. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#72/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 34% below median
109.7K
30.4K 72 501 — your channel 438.6K
Avg reach / post 55% below median
6.5K
1.4K 2 894 — your channel 26.7K
Citation index 19% below median
491
0 399 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Thursday

Audience most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.99% vs norm 5.5%. Try polls and interactive formats.

Effect
+1.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1K-3K subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied