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★ PromtPress Public Report · Issue # 001

Channel audit to stay

to stay
@hotostay Architectural tourism and global hedonism: hotels, locations, culture. Author channel of two architects. RKN: https://clck.ru/3Fn3MW Contact and ads: Maria @mvertinskaya Kirill…
10.07.2026
Subscribers
52 153
-206 per month
ERR (% see posts)
9.0%
last day 4.9%
Reach/post
4.5K
ad reach 2.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
52 153
Subs reach
8.64%
avg % subs see post
Views/post
4.5K
median 4.3K · 29 days
Posts/week
11.1
for period
7d trend
-33.7%
vs previous week
Reactions/post
80.4
total 3,698 reactions, 3,260 reposts, 7 comments
Post length
308 chars
median 299 · 29 days
Posts analyzed
46
29 days
Ad reach
2.6K
24h avg
Churn / month
-206
last month
Quote rate
549
citation index · 725 channels mentioned all time
Channel age
5 years 10 months
created 18.08.2020
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

54.1K53.5K53K52.5K52K53.8KJul 2553.6KAug 2553.6KSep 2553.3KOct 2553.2KNov 2553.2KDec 2552.6KJan 2653KFeb 2653.1KMar 2652.6KApr 2652.4KMay 2652.5KJun 2652.2KJul 26
Period start
53 770
Now
52 153
Net growth
-1 617
Section 04 · Mentions

Who mentions the channel and how

Citation index 549 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 725 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.1%
Ukraine 0.3%
Uzbekistan 0.1%
Belarus 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 97.1%
In a collection with 2-5 channels 2.4%
In a collection with 6-10 channels 0.3%
In a collection with 11+ channels 0.3%
In suspicious channels (bot activity) 1.5%
Size of channels mentioning
Micro-channels (up to 1K) 5.9%
1K–10K subs 13.1%
10K–30K subs 23.6%
30K–100K subs 38.8%
over 100K subs 18.5%
Topics mentioned in
Educational 20.1%
Travel 19.3%
Art 14.1%
News & Media 6.9%
Quotes 5.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

2K
last 12 hours
2.6K
last 24 hours
+30% vs prev.
2.9K
last 48 hours
+12% vs prev.
3.2K
last 72 hours
+9% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — you can see its rank among niche neighbors.

Channel Subscribers
M-Moscow events | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoskvichka 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
SPHow to travel almost for free (RU) | Vandrouki, Vandrouki, vandrouki — that's us 401.8K
OTOzon Travel 398.9K
TSto stayYou 52.2K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 67, they brought 1 675 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
January 2026 8 6
650
December 2025 13 13
74
Nov 2025 12 12
332
Oct 2025 14 4
194
September 2025 6 4
93
August 2025 14 13
332
Total mentions
67
Months of data
6
Attracted subs
1 675
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 65% below median
149.8K
48.1K 52 153 — your channel 427.5K
Avg reach / post 64% below median
12.5K
1.7K 4 508 — your channel 112.3K
Citation index better than 65% of niche
128
0 549 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

System traffic purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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