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★ PromtPress Public Report · Issue № 001

Channel audit HOMEASY - идеи для дома

HOMEASY - идеи для дома
@homeasy Interior ideas, home staging, decor. For ads — @maxim1303 Roskomnadzor registry: https://rknn.link/Js
25.06.2026
Subscribers
185 242
-1213 per month
ERR (% see posts)
4.0%
per day 2.5%
Reach/post
7K
ad reach 4.6K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
185 242
—
Subscriber reach
3.76%
avg % subs see post
Views/post
7K
median 7.1K · 29 days
Posts/week
14.1
for period
7d trend
+3.9%
vs previous week
Reactions/post
74.7
total 4,407 reactions, 1,514 reposts, 0 comments
Post length
286 chars
median 220 · 29 days
Posts analyzed
59
29 days
Ad reach
4.6K
24h avg
Churn / month
-1213
last month
Quote rate
425
citation index · 353 channels mentioned all time
Channel age
8 years 8 months
created 05.10.2017
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

207.8K201.7K195.6K189.5K183.3K203.3KJun 25203.6KAug 25204.2KSep 25202.2KOct 25200.6KNov 25199.7KDec 25195.7KJan 26193.3KFeb 26191.4KMar 26189KApr 26187.3KMay 26186.2KJun 26
Period start
203 317
Now
185 245
Net growth
-18 072
Section 04 · Mentions

Who mentions the channel and how

Citation index 425 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 353 different channels. Below — from which countries, format, source channels, and topics.

Countries mentioning
Russia 95.2%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 95.4%
In a collection with 2-5 channels 3.7%
In a collection with 6-10 channels 0.5%
In a collection with 11+ channels 0.5%
In suspicious channels (cheating) 0.3%
What size channels mention
Micro-channels (up to 1K) 5.5%
1K–10K subs 7.3%
10K–30K subs 14.8%
30K–100K subs 44.1%
over 100K subs 28.3%
Topics of mentions
Interior and construction 41.7%
Nature 17.2%
News & Media 6.6%
Humor & Entertainment 4.8%
Fashion & Beauty 4.8%
Section 05 · Ad Potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long placement stays relevant.

3.2K
in 12 hours
4.6K
in 24 hours
+44% vs prev.
5.5K
in 48 hours
+20% vs prev.
5.5K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its place among niche peers.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 523.8K
PLLayout 455.5K
AIInterior and decor 452K
MKMy apartment 429.1K
MSWise Builder 411.3K
LKFavorite apartment 410K
PRProRealty 378.2K
GFGC FSK 377.7K
USSmart Builder 354.6K
PIPIK 340.7K
H-HOMEASY - идеи для домаYou 185.2K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mentioned your channel. Over the last 6 months mentions count 24, they brought 4 065 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Gained subs
December 2025 4 4
319
November 2025 8 8
1 442
October 2025 3 3
70
September 2025 3 2
59
August 2025 3 3
1 382
July 2025 3 3
793
Total mentions
24
Months of data
6
Attracted subs
4 065
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Interior and construction» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#27/ 100
Niche rank
Channel in the top half of the ranking
Subscribers better than 63% of niche
109.7K
30.4K 185 242 — your channel 438.6K
Avg reach / post better than 51% of niche
6.5K
1.4K 6 964 — your channel 26.7K
Citation index 14% below median 
491
0 425 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Wednesday

On this day at 14:00 MSK audience is most active.

Effect
Best slot for an important post
02

Increase video posts share

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend bringing the share to 15-25%.

Effect
Video holds audience better
03

ER below niche benchmark — rethink formats

Current ER 3.76% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.7pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER

Want this done by PromtPress?

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