PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit Moscow Urban Policy

Moscow Urban Policy
@gradpolitica_mos Registered in RKN list: https://clck.ru/3N9joT Moscow Urban Planning Policy Dept. Latest on renovation, city projects, urban development. All that…
08.07.2026
Subs
48 504
+4362 per month
ERR (% see posts)
7.0%
per day 5.4%
Reach/post
3K
ad reach 2.6K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
48 504
Sub reach
6.19%
avg % subs see post
Views/post
3K
median 2.9K · 29 days
Posts/week
30.2
for the period
7d trend
+20.8%
vs previous week
Reactions/post
17.3
total 2,237 reactions, 1,250 reposts, 0 comments
Post length
442 chars.
median 430 · 29 days
Posts analyzed
129
29 days
Ad reach
2.6K
24h avg
Churn/month
+4362
last month
Citation rate
669
citation index · 1,255 channels mentioned all time
Channel age
6 years 8 months
created 29.10.2019
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months the channel grew and which lost subs.

53.9K44.8K35.6K26.4K17.2K20.3KJul 2520.8KAug 2526KSep 2527KOct 2527.2KNov 2527.2KDec 2532.5KJan 2632.5KFeb 2633KMar 2638.7KApr 2639.8KMay 2640.2KJun 2648.8KJul 26
Start date
20 343
Now
48 504
Net growth
+28 161
Section 04 · Mentions

Who mentions the channel and how

Citation index 669 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All time channel was mentioned by 1 255 different channels. Below — countries, formats, channels, topics.

Countries mentioning
Russia 98.8%
Ethiopia 0.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 82.3%
In a bundle with 2-5 channels 15.1%
In a bundle with 6-10 channels 0.9%
In a bundle with 11+ channels 1.7%
In suspicious channels (bots) 3.2%
Size of channels mentioning
Micro-channels (<1K) 12.2%
1K–10K subs 49.9%
10K–30K subs 16.3%
30K–100K subs 10.9%
over 100K subs 10.8%
Mention topics
News & Media 73.5%
Interior & construction 5.0%
Travel 4.8%
Blogs 2.6%
Economics 1.5%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps gauge how long placement should 'live'.

2.1K
in 12 hours
2.6K
in 24 hours
+24% vs prev.
4K
in 48 hours
+54% vs prev.
4K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
DOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 530.5K
PLLayout 453.6K
AIInterior & decor 450K
MKMy apt 427.9K
MSWise Builder 410.2K
LKFavorite apt 408.6K
GFGC FSK 378.1K
PRProRealty 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
GMMoscow Urban PolicyYou 48.5K
Section 07 · Mention trends

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions were 1 173, they brought 15 458 new subs. This is a different metric from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 3 3
1 116
December 2025 622 541
6 521
Nov 2025 9 9
185
Oct 2025 18 10
406
September 2025 34 12
1 830
August 2025 487 471
5 400
Total mentions
1 173
Months in data
6
Acquired subs
15 458
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subs 56% below median 
109.2K
30.4K 48 504 — your channel 435.2K
Avg reach / post 52% below median 
6.2K
1.4K 3 003 — your channel 26.1K
Citation index better than 54% niche
518
0 669 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — Sunday

Audience most active on this day at 12:00 MSK.

Effect
Best slot for key posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-segment channels quarterly. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want to go further — run ads with us & close your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied