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★ PromtPress Public Report · Issue № 001

Channel audit Discount Express

Discount Express
@fpcrussia Best deals on train tickets. RZD Bonus promos
25.06.2026
Subscribers
433 530
-3094 per month
ERR (% see posts)
14.0%
in 24h 5.8%
Reach/post
61K
ad reach 25K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
433 530
—
Subs reach
14.08%
avg % subs see post
Views/post
61K
median 57.4K · 26 days
Posts/week
3.8
for period
7d trend
—
no data for period
Reacts/post
243.3
total 3,406 reactions, 1,529 reposts, 0 comments
Post length
443 chars
median 444 · 26 days
Posts analyzed
14
26 days
Ad reach
25K
24h avg
Churn / month
-3094
last month
Citation rate
48
citation index · 285 channels mentioned all time
Channel age
8 years 5 months
created 17.01.2018
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

486.5K472.2K457.8K443.4K429K467.3KJun 25462.8KAug 25456.9KSep 25450.9KOct 25455.4KNov 25450.2KDec 25462.8KJan 26458.1KFeb 26451.3KMar 26446.3KApr 26439.4KMay 26435.8KJun 26
Period start
467 300
Now
433 541
Net growth
-33 759
Section 04 · Mentions

Who and how mentions the channel

Citation index 48 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 285 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.4%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 45.7%
In collections with 2-5 channels 30.1%
In a collection of 6-10 channels 3.2%
In collections with 11+ channels 21.0%
In suspicious channels (bot activity) 0.9%
Size of channels mentioning
Micro-channels (up to 1K) 47.5%
1K–10K subs 27.9%
10K–30K subs 19.6%
30K–100K subs 1.8%
over 100K subs 3.2%
Topics where mentioned
Travel 35.6%
Telegram 18.7%
News & Media 7.8%
Transport 6.4%
Blogs 6.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

19.7K
in 12h
25K
in 24h
+27% vs prev
31.1K
in 48h
+24% vs prev
35.8K
in 72h
+15% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — shows its spot among niche neighbors.

Channel Subscribers
M-Moscow - Where to Go | Events 1.2M
А«Pobeda Airlines 1.1M
MDMoscow Digest 569.1K
АЭAEROFLOT 526.1K
MonMoskvichka 510.9K
TUTutu 505.7K
JPYandex Travel 502.4K
SunDiscount ExpressYou 433.5K
OTOzon Travel 407.8K
ERWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
TueMoscow Delights • Events 323.8K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we track posts in other channels that mention your channel. Over the last 6 months such mentions were 21, they brought 38 259 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 4 4
28 222
Nov 2025 16 16
0
Oct 2025 0 0
9 203
Sep 2025 0 0
0
August 2025 1 1
0
July 2025 0 0
834
Total mentions
21
Months of data
6
Attracted subs
38 259
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#8/ 100
Rank in niche
Channel in top 8% of Travel Russia
Subscribers better than 90% niche
148.2K
48K 433 530 — your channel 476.9K
Avg reach / post better than 79% niche
12.1K
1.5K 61 037 — your channel 101.2K
Citation index 72% below median
169
0 48 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 3.8 posts/week. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — on Wednesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for important posts
03

Increase video post share

Video in Telegram retains audience longer and is favored by the algorithm. Recommend reaching 15-25% share.

Effect
Video retains audience better
04

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll a week on a hot topic — easy growth point.

Effect
+5-15% ER

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