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★ PromtPress Public Report · Issue № 001

Channel audit FMCG Report

FMCG Report
@fmcg_ru All about FMCG: from production to sales. ID NOM idnom.ru Collaboration @id_nom Contact editorial @fmcg_ed MAX https://max.ru/fmcg_ru RKN https://clck.ru/3FAXFC
21.07.2026
Subscribers
42 521
+100 per month
ERR (% see posts)
21.0%
per day 16.9%
Reach/post
8.9K
ad reach 7.2K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
42 521
Subs reach
20.94%
avg % of subs see post
Views/post
8.9K
median 8.6K · 29 days
Posts/week
36.1
over period
7d trend
-5.1%
vs previous week
Reactions/post
MTProto only
Post length
891 chars
median 1K · 29 days
Posts analyzed
151
29 days
Ad reach
7.2K
24h avg
Churn / month
+100
over last month
Citation rate
220
citation index · 2,083 channels mentioned all time
Channel age
4 years 8 months
created 25.10.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

43.5K41.8K40.1K38.4K36.8K37.3KJul 2537.6K38.2KSep 2538.9KOct 2539.6KNov 2540.2KDec 2540.5KJan 2641.2KFeb 2641.9KMar 2642.2KApr 2642.3KMay 2642.5KJun 2642.4KJul 26
Start of period
37 276
Now
42 521
Net growth
+5 245
Section 04 · Mentions

Who and how mentions the channel

Citation index 220 — channel popularity rating based on mentions. Considers not just count but weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time, channel was mentioned 2 083 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.5%
Iran 0.1%
Uzbekistan 0.1%
Kazakhstan 0.1%
Belarus 0.1%
Format of mentions
Mentioned in a separate post 57.2%
In a bundle of 2-5 channels 15.4%
In a bundle of 6-10 channels 2.3%
In a bundle with 11+ channels 25.1%
In suspicious channels (bots) 0.6%
What size channels mention
Micro-channels (up to 1K) 54.7%
1K–10K subs 20.5%
10K–30K subs 16.0%
30K–100K subs 7.3%
over 100K subs 1.4%
Topics mentioned in
Business & startups 34.4%
News & Media 26.3%
Career 10.1%
Economy 7.6%
Other 5.3%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps gauge how long a placement stays relevant.

5.7K
in 12 hours
7.2K
in 24 hours
+26% vs prev.
7.8K
in 48 hours
+8% vs prev.
8K
in 72 hours
+3% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
O2Offerzone 2. 5.8M
OFOfferzone 4.1M
OFOfferzone 1.2M
O3Offerzone 3. 3.4M
DEDealdost 3.1M
O4Offerzone 4. 2.4M
G-GrowDealz - Shopping Deals & Offers 2.2M
ALAliBaba Loot Deals 2.2M
PDPremium Deals 1.5M
SQShoppers Quest 1.3M
FRFMCG ReportYou 42.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 2 019, they brought 3 710 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 290 112
679
December 2025 356 159
336
Nov 2025 352 174
627
Oct 2025 352 160
752
Sep 2025 360 167
696
August 2025 309 112
620
Total mentions
2 019
Months of data
6
Acquired subscribers
3 710
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Sales» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers worse than median by 90%
411.5K
123.2K 42 521 — your channel 1.6M
Avg reach / post worse than median by 11%
10.1K
656 8 904 — your channel 89K
Citation index better than 52% of niche
50
0 220 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Main post of the week — on Friday

On this day at 12:00 MSK audience is most active.

Effect
Best window for important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video holds audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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