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★ PromtPress Public Report · Issue # 001

Channel audit FlowWow

FlowWow
@flowwow_tg Flower & gift marketplace in 1,300+ cities 🧡 Order in the app: https://flowwow.com/s/telegram Questions? VK or email: feedback@flowwow.com No…
25.06.2026
Subs
109 182
-8491 per month
ERR (% see posts)
5.0%
per day 1.4%
Reach/post
8.4K
ad reach 1.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
109 182
Subscriber reach
7.7%
avg % of subs see post
Views/post
8.4K
median 3.5K · 29 days
Posts/week
8.9
for the period
7d trend
+3.3%
vs previous week
Reactions/post
66.9
total 2,542 reactions, 1,174 reposts, 0 comments
Post length
264 chars
median 214 · 29 days
Posts analyzed
38
29 days
Ad reach
1.6K
24h avg
Churn / month
-8491
last month
Citation rate
300
citation index · 683 channels mentioned all time
Channel age
4 years 3 months
created 15.03.2022
Section 02 · Content analysis

Best-performing content

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

143.1K111.6K80.1K48.7K17.2K27.1KJun 2530.6KAug 2534.4KSep 2537.9KOct 2557.3KNov 25103.9KDec 2577.8KJan 2673.4KFeb 2690.3KMar 26112KApr 26120.6KMay 26115.8KJun 26
Period start
27 092
Now
109 179
Net growth
+82 087
Section 04 · Citations

Who mentions the channel and how

Citation index 300 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 683 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.7%
Belarus 0.2%
Uzbekistan 0.1%
Ukraine 0.0%
Iran 0.0%
Mentioned in which format
Mentioned in a separate post 55.9%
In a bundle of 2-5 channels 38.1%
In a bundle of 6-10 channels 2.9%
In a bundle with 11+ channels 3.1%
In suspicious channels (cheating) 1.2%
What size channels mention
Micro-channels (up to 1K) 25.3%
1K to 10K subs 36.7%
10K to 30K subs 16.5%
30K to 100K subs 13.9%
over 100K subs 7.6%
Mentioned in which topics
Other 17.4%
Blogs 11.3%
Fashion & beauty 6.7%
Humor & entertainment 6.5%
Telegram 5.7%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

1.3K
in 12 hours
1.6K
in 24 hours
+23% vs prev.
1.9K
in 48 hours
+19% vs prev.
2.4K
in 72 hours
+24% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
DOMEO. DESIGN | RENOVATION | REAL ESTATE 523.8K
PLLayout 455.5K
AIInterior & decor 452K
MKMy apartment 429.1K
MSWise Builder 411.3K
LKFavorite apartment 410K
PRProRealEstate 378.2K
GFGC FSK 377.7K
Smart BuilderSmart Builder 354.6K
PIPIK 340.7K
FLFlowWowYou 109.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 236, they brought 100 895 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 32 23
13 435
Nov 2025 82 60
36 984
Oct 2025 39 34
35 267
September 2025 26 20
5 846
August 2025 41 28
5 678
July 2025 16 15
3 685
Total mentions
236
Months of data
6
Attracted subs
100 895
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «Interior & construction» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#51/ 100
Position in niche
Channel in the bottom half of the ranking
Subs 1% below median 
109.7K
30.4K 109 182 — your channel 438.6K
Avg reach / post better than 55% of niche
6.5K
1.4K 8 412 — your channel 26.7K
Citation index 39% below median 
491
0 300 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

On this day at 16:00 MSK audience is most active.

Impact
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Impact
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic is an easy growth point.

Impact
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Impact
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search looks at descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Impact
Organic traffic source

Want this done by PromtPress?

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