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★ PromtPress Public Report · Issue # 001

Channel audit FASHION PAPER

FASHION PAPER
@fashionpaper Official channel of the print edition Fashion Paper. Contact: @fpgazeta Registered with RKN: https://gosuslugi.ru/snet/67fd871f45b2ae0142a5713d
19.07.2026
Subscribers
49 354
-451 per month
ERR (% see posts)
18.0%
per day 12.1%
Reach/post
9.7K
ad reach 6K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
49 354
Subscriber reach
19.69%
avg % subs see post
Views/post
9.7K
median 6.3K · 29 days
Posts/week
19.3
for the period
7d trend
+20.9%
vs previous week
Reactions/post
MTProto only
Post length
516 chars
median 480 · 29 days
Posts analyzed
82
29 days
Ad reach
6K
24h avg
Churn / month
-451
last month
Quotability
267
citation index · 849 channels mentioned ever
Channel age
8 years 1 month
created 14.06.2018
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

153.2K121.8K90.4K59K27.5K37.4KJul 2537.4K37.7KSep 2537.9KOct 2537.7KNov 25124.8KDec 2562KJan 2655.6KFeb 2653.2KMar 2651.6KApr 2650.7KMay 2650.1KJun 2649.6KJul 26
Period start
37 428
Now
49 354
Net growth
+11 926
Section 04 · Mentions

Who and how mentions the channel

Citation index 267 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from one with 1k. All-time channel mentions: 849 different channels. Below: from which countries, format, channels, topics.

Countries mentioning
Russia 98.9%
Belarus 0.0%
Uzbekistan 0.0%
Kazakhstan 0.0%
Ukraine 0.0%
Mention format
Mentioned in a separate post 30.9%
In a collection with 2-5 channels 61.2%
In a collection with 6-10 channels 2.1%
In a collection with 11+ channels 5.8%
In suspicious channels (cheating) 0.5%
What size channels mention
Micro-channels (up to 1K) 61.2%
1K to 10K subs 14.0%
10K to 30K subs 8.1%
30K to 100K subs 7.6%
over 100K subs 9.1%
Mentioned topics
News & media 35.0%
Fashion & beauty 21.0%
Telegram 20.0%
Blogs 8.4%
Books 3.3%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should live.

5.7K
in 12 hours
6K
in 24 hours
+5% vs prev.
6.4K
in 48 hours
+7% vs prev.
6.4K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 539.3K
PLLayout 451.9K
AIInterior & decor 448.6K
MKMy apartment 427.1K
MSWise Builder 409.3K
LKFavorite apartment 407.2K
GFGC FSK 376.9K
PRProRealty 373.6K
USSmart Builder 353.3K
PIPIK 334.8K
FPFASHION PAPERYou 49.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 198, they brought 100 220 new subs. This is a different metric from the citation index above — here individual mention posts for the period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 18 15
0
December 2025 47 36
17 869
November 2025 37 27
81 261
October 2025 25 16
203
September 2025 40 29
393
August 2025 31 25
494
Total mentions
198
Months of data
6
Attracted subscribers
100 220
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band = 80% of niche channels (p10–p90). Black vertical = median. Red dot = your channel.

Subscribers 61% below median
126.5K
35.3K 49 354 — your channel 432.9K
Avg reach / post better than 56% of niche
6.6K
1.2K 9 716 — your channel 32.7K
Citation index 35% below median
412
0 267 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Saturday

On this day at 10:00 MSK the audience is most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Source of organic traffic

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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