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★ PromtPress Public Report · Issue № 001

Channel audit MUR

MUR
@fashion_mur Fashion channel by journalist @MadonnaMurr Channel in MAX https://max.ru/MUR Madonna Mur on YouTube: https://youtube.com/c/MadonnaMur Channel in Roskomnadzor registry:…
09.07.2026
Subscribers
211 987
-2001 per month
ERR (% see posts)
15.0%
per day 12.1%
Reach/post
31.7K
ad reach 25.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
211 987
—
Subscriber reach
14.97%
avg % of subs who see a post
Views/post
31.7K
median 31.1K · 29 days
Posts/day
8.5
~60 per week
7d trend
-1.6%
vs previous week
Reactions/post
—
MTProto only
Post length
385 chars
median 364 · 29 days
Posts analyzed
253
29 days
Ad reach
25.6K
24h avg
Churn / month
-2001
last month
Citation rate
2 042
citation index · 5,156 channels mentioned ever
Channel age
8 years 4 months
created 19.02.2018
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and which lost subs.

333.3K297.1K261K224.9K188.8K200.3KJul 25201.8KAug 25203.7KSep 25215.5KOct 25213.4KNov 25302.7KDec 25232.3KJan 26222.9KFeb 26220.9KMar 26218.1KApr 26216KMay 26214.7KJun 26212.5KJul 26
Period start
200 305
Now
211 988
Net growth
+11 683
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 042 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 5 156 different channels. Below — by country, format, source channel, and topic.

Countries mentioning
Russia 97.7%
Ukraine 0.2%
Uzbekistan 0.1%
Belarus 0.1%
Kyrgyzstan 0.0%
Format of mentions
Mentioned in a separate post 50.1%
In a collection with 2-5 channels 20.3%
In a collection with 6-10 channels 3.2%
In a collection with 11+ channels 26.4%
In suspicious channels (cheating) 3.7%
Size of channels mentioning
Micro-channels (up to 1K) 17.4%
1K–10K subs 43.1%
10K–30K subs 17.5%
30K–100K subs 14.0%
over 100K subs 8.1%
Topics where mentioned
Fashion & Beauty 30.3%
News & Media 28.0%
Blogs 17.6%
Politics 4.5%
Other 3.4%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

22.1K
in 12 hours
25.6K
in 24 hours
+16% vs prev.
28.2K
in 48 hours
+10% vs prev.
28.2K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYGolden Apple 1.1M
ННFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
ННWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
НWWB|OZON finds 393.5K
MUMURYou 212K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 538, they brought 136 019 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 63 52
0
December 2025 120 91
16 828
Nov 2025 122 95
102 271
Oct 2025 121 87
386
September 2025 62 53
13 639
August 2025 50 43
2 895
Total mentions
538
Months of data
6
Acquired subscribers
136 019
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#34/ 100
Rank in niche
Channel in top half of ranking
Subscribers better than 57% of niche
171.1K
58.4K 211 987 — your channel 512.2K
Avg reach / post better than 60% of niche
13.4K
836 31 743 — your channel 109.1K
Citation index better than 90% of niche
136
0 2 042 — your channel 2.2K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

On this day at 09:00 MSK audience is most active.

Effect
Best time for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a 'hot' topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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