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★ PromtPress Public Report · Issue # 001

Channel audit Money on Air

Money on Air
@ekonomika_banki We write about money, finance & investments. Contact: @rob_lower Main channel: https://t.me/+xRzYKS_Jnig1Zjhi RKN: https://clck.ru/3QPV5p
10.06.2026
Subscribers
371 389
-13782 per month
ERR (% see posts)
25.0%
per day 5.1%
Reach/post
89.3K
ad reach 19.2K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Channel KPIs

Each card — a separate channel health indicator. The subtitle shows the period.

Subscribers
371 389
Subs reach
24.04%
avg % of subs see post
Views/post
89.3K
median 27.5K · 29 days
Posts/day
12.2
~86 per week
7d trend
-16.6%
vs previous week
Reactions/post
403.1
total 145,928 reactions, 195,683 reposts, 0 comments
Post length
264 chars
median 252 · 29 days
Posts analyzed
362
29 days
Ad reach
19.2K
24h avg
Churn / month
-13782
over the last month
Citations
206
citation index · 889 channels mentioned all time
Channel age
1 year 7 months
created 13.10.2024
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows growth and loss months.

752.9K564.7K376.4K188.2K036.2KNov 25476.8KDec 25618.2KJan 26507.7KFeb 26452.6KMar 26416.6KApr 26390.9KMay 26375.7KJun 26
Start of period
36 241
Now
371 420
Net growth
+335 179
Section 04 · Mentions

Who mentions the channel & how

Citation index 206 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions 889 different channels. Below — from which countries, in what format, from which channels and topics.

Countries mentioning
Russia 95.6%
Ukraine 0.5%
Belarus 0.2%
Uzbekistan 0.1%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 74.7%
In picks with 2-5 channels 21.8%
In picks with 6-10 channels 2.5%
In picks with 11+ channels 1.0%
In suspicious channels (bots) 0.2%
Size of channels mentioning
Micro-channels (<1K) 43.4%
1K to 10K subs 35.9%
10K to 30K subs 5.7%
30K to 100K subs 3.3%
over 100K subs 11.7%
Topics mentioned in
News & Media 32.2%
Economics 16.5%
Other 10.8%
Education 6.5%
Telegram 5.7%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of an ad post by time since publication. Helps estimate how long a placement should «live».

14.6K
in 12 hours
19.2K
in 24 hours
+32% vs prev.
21.6K
in 48 hours
+12% vs prev.
25.7K
in 72 hours
+19% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
The Экономист 1.2M
ERAxe. Economy. 1.2M
BBRuthless Bankster 1M
ALAlfa-Bank 1M
RERussian economy 849.3K
ALAlfa-Investments 736.6K
MUMultiplier 734.3K
SatSber 717K
OGOlga Gogaladze 590.2K
BCMore than economy 541.2K
DVMoney on AirYou 371.4K
Section 07 · Mention Trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions 1 261, they brought 622 223 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 600 191
188 217
Nov 2025 661 255
434 006
Oct 2025 0 0
0
September 2025 0 0
0
August 2025 0 0
0
July 2025 0 0
0
Total mentions
1 261
Months of data
6
Gained subs
622 223
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Economics» (Russia) and compared your channel against them. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#19/ 100
Rank in niche
Channel in top 19% — strong position
Subscribers better than 71% of niche
182.6K
57.1K 371 389 — your channel 696.6K
Avg reach / post better than 90% of niche
22.7K
2.5K 89 289 — your channel 98.2K
Citation index 74% below median 
807
0 206 — your channel 4K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

Audience most active on this day at 00:00 MSK.

Effect
Best time for key posts
02

Increase share of video posts

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with similar channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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