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★ PromtPress Public Report · Issue № 001

Channel audit Columbus Effect

Columbus Effect
@effect_columbus Columbus Effect — an original Telegram channel about travel and impressions with useful tips. Perfluence Registered in RKN: https://gosuslugi.ru/snet/69a04827943f326563daadb9 Ads…
25.06.2026
Subscribers
210 654
-122 per month
ERR (% see posts)
59.0%
per day 38.5%
Reach/post
124.9K
ad reach 81.1K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
210 654
Subscriber reach
59.31%
avg % subs see post
Views/post
124.9K
median 109.7K · 11 days
Posts/wk
3.5
for the period
7d trend
no data for period
Reactions/post
1764.3
only 10,586 reactions, 2,082 reposts, 0 comments
Post length
998 chars
median 1000 · 11 days
Posts analyzed
6
11 days
Ad reach
81.1K
24h avg
Churn / month
-122
last month
Citation rate
3
citation index · 24 channels mentioned ever
Channel age
3 years 1 month
created 17.05.2023
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

213.9K212.2K210.5K208.7K207K210.8KMar 26210.2KApr 26211.7KMay 26210.8KJun 26
Start of period
210 808
Now
210 654
Net growth
-154
Section 04 · Mentions

Who mentions the channel and how

Citation index 3 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K channel weighs more than from a 1K channel. All-time mentions: 24 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.8%
Ukraine 4.2%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a dedicated post 95.8%
In collections with 2-5 channels 0.0%
In collections with 6-10 channels 4.2%
In collections with 11+ channels 0.0%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 4.2%
1–10K subs 91.7%
10–30K subs 4.2%
30–100K subs 0.0%
over 100K subs 0.0%
Topics of mentions
News & Media 75.0%
Transport 8.3%
Games 4.2%
Marketing, PR, advertising 4.2%
Business & startups 4.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

66.1K
in 12 hours
81.1K
in 24 hours
+23% vs prev
117.9K
in 48 hours
+45% vs prev
117.9K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
А«Pobeda Airlines 1.1M
MDMoscow Digest 569.1K
АЭAEROFLOT 526.1K
MOMoskvichka 510.9K
ERTutu 505.7K
JPYandex Travel 502.4K
VSDiscount train 433.7K
OTOzon Travel 407.8K
CPMWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — that's us 401.8K
ECColumbus EffectYou 210.7K
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Travel» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#28/ 100
Rank in niche
Channel in top half of ranking
Subscribers better than 63% of niche
148.2K
48K 210 654 — your channel 431K
Avg reach / post better than 90% of niche
12.1K
1.5K 124 949 — your channel 137.4K
Citation index 98% below median
169
0 3 — your channel 1.6K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Post more often

Now 3.5 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency beats volume
02

Main post of the week — on Wednesday

Audience most active on this day at 16:00 MSK.

Effect
Best window for an important post
03

Increase share of video posts

Video in Telegram holds audience longer and is favored by the algorithm. We recommend reaching 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
05

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER

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