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★ PromtPress Public Report · Issue № 001

Channel audit Retail Media

Retail Media
@ec_retail All the ins and outs of retail, marketplaces and business. Partnership: @alfapolo Assistant: @Alivian Working with @Spiral_Yuri Link: @ec_retail RKN: clck.ru/3GYKSN
13.06.2026
Subscribers
74 290
-1437 per month
ERR (% see posts)
4.0%
per day 2.2%
Reach/post
2.9K
ad reach 1.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
74 290
Subscriber reach
3.96%
avg % subs see post
Views/post
2.9K
median 3K · 29 days
Posts/day
7.6
~53 per week
7d trend
-4.7%
vs previous week
Reactions/post
18.0
only 4,031 reactions, 3,560 reposts, 0 comments
Post length
316 chars.
median 142 · 29 days
Posts analyzed
224
29 days
Ad reach
1.6K
24h avg
Churn / month
-1437
last month
Citation rate
1 469
citation index · 4,030 channels mentioned all time
Channel age
2 years 3 months
created 13.03.2024
Section 02 · Content analysis

Top performers

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

117.1K105.5K93.9K82.3K70.7K110.6KJun 25104.8KJul 2596.8KAug 2591.3KSep 2587KOct 2582.9KNov 25105.3KDec 2594.2KJan 2687.1KFeb 2682.7KMar 2678.8KApr 2676.5KMay 2674.8KJun 26
Start of period
110 608
Now
74 290
Net growth
-36 318
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 469 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. Over all time, the channel was mentioned 4 030 different channels. Below — countries, formats, channels, topics.

Countries mentioning
Russia 96.0%
Ukraine 1.1%
Uzbekistan 0.5%
Kazakhstan 0.5%
Kyrgyzstan 0.2%
Format mentioned in
Mentioned in a separate post 61.1%
In a bundle with 2-5 channels 38.9%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.0%
In suspicious channels (cheating) 0.9%
Size of channels mentioning
Micro-channels (under 1K) 1.6%
1–10K subs 33.7%
10–30K subs 29.3%
30–100K subs 21.1%
100K+ subs 14.2%
Topics mentioned in
News & Media 16.4%
Humor & entertainment 15.2%
For adults 12.8%
Shock content 7.9%
Quotes 5.2%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

1.1K
in 12 hours
1.6K
in 24 hours
+45% vs prev.
2.4K
in 48 hours
+50% vs prev.
2.8K
in 72 hours
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
MOMoscow Business 966.6K
CNBooks on a Million | biz blog 872.2K
SSMerger & acquisition 495.2K
ABBusiness Shark 494.1K
BIBusiness Ideas | Startups 449.2K
RBRussian Business 377.2K
DBBusiness DNA of Russia 297.3K
RRRussian retail & business 289.2K
2H25th Hour • Business & Finance 288.4K
BBBusiness Without Gloss 256.5K
RMRetail MediaYou 74.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 807, they brought 29 540 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 2 1
0
November 2025 805 665
29 540
October 2025 0 0
0
September 2025 0 0
0
August 2025 0 0
0
July 2025 0 0
0
Total mentions
807
Months of data
6
Acquired subscribers
29 540
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Business & Startups» (Russia) and saw how your channel stacks up. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#75/ 100
Position in niche
Channel in the bottom half of the rating
Subscribers worse than median by 29%
104.8K
31.3K 74 290 — your channel 331.4K
Avg reach / post worse than median by 72%
10.6K
140 2 938 — your channel 44.1K
Citation index top 90% of niche
162
0 1 469 — your channel 1.7K
Section 09 · Strategy

Next steps

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Saturday

On this day at 15:00 MSK audience is most active.

Impact
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Impact
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Impact
+5-15% ER
04

Cross-promo with adjacent channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Impact
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Impact
Organic traffic source

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