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★ PromtPress public report · Issue # 001

Channel audit Moscow Transport Dept

Moscow Transport Dept
@dtroad Top Moscow transport news. Registered in Roskomnadzor list: https://clck.ru/3F7qA7 Road situation & transport changes — @DtOperativno Contact…
25.06.2026
Subscribers
151 539
-204 per month
ERR (% see posts)
5.0%
in 24h 4.4%
Reach/post
8.3K
ad reach 6.6K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
151 539
Subscriber reach
5.49%
avg % subs see post
Views/post
8.3K
median 6.5K · 29 days
Posts/day
13.3
~93 per week
7d trend
+20.3%
vs previous week
Reactions/post
60.3
total 23,988 reactions, 14,342 reposts, 0 comments
Post length
825 chars
median 999 · 29 days
Posts analyzed
398
29 days
Ad reach
6.6K
24h avg
Churn / month
-204
last month
Citation rate
4 432
citation index · 10,417 channels mentioned ever
Channel age
10 years 4 months
created 08.02.2016
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. Shows which months the channel gained or lost subscribers.

160.9K157.7K154.6K151.4K148.3K149.3KJun 25152.2KAug 25156.7KSep 25157.1KOct 25156.9KNov 25157.7KDec 25158.7KJan 26158KFeb 26156.1KMar 26153.3KApr 26152KMay 26151.5KJun 26
Start of period
149 261
Now
151 540
Net growth
+2 279
Section 04 · Mentions

Who mentions the channel & how

Citation index 4 432 — channel popularity rating based on mentions. Considers count & weight: a post from a 100K sub channel weighs more than from 1K. Ever mentioned by 10 417 different channels. Below — countries, format, channels, topics.

Countries mentioning
Russia 99.1%
Ukraine 0.0%
Ethiopia 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Format mentioned in
Mentioned in a separate post 61.9%
In a bundle with 2-5 channels 36.2%
In a bundle with 6-10 channels 0.5%
In a bundle with 11+ channels 1.3%
In suspicious channels (bot-boosted) 15.5%
Size of channels mentioning
Micro-channels (up to 1K) 49.2%
1–10K subs 31.1%
10–30K subs 9.3%
30–100K subs 5.0%
over 100K subs 5.5%
Topics mentioned in
News & media 74.6%
Transport 5.2%
Politics 3.4%
Educational 2.2%
Blogs 1.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement stays relevant.

4.9K
in 12h
6.6K
in 24h
+35% vs prev.
6.9K
in 48h
+5% vs prev.
7.6K
in 72h
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TICars & Point 3.4M
ABAvtomanya 1.8M
WEWENGALLBI 1M
DSDubrovsky Syndicate | Zhekich Dubrovsky 694K
FIFighterbomber 520.8K
ABAuto.ru 497.5K
GAGarage 487K
ABAVTOZAKAZ.RU 479.8K
ZRZa Rulem 473.8K
ABDriving instructor 466.8K
DMMoscow Transport DeptYou 151.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions 24 111, they brought 14 581 new subs. Different metric from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 5 940 877
2 097
Nov 2025 3 831 1 216
1 398
Oct 2025 3 641 734
1 246
September 2025 3 495 584
2 259
August 2025 3 431 769
5 185
July 2025 3 773 1 104
2 396
Total mentions
24 111
Months of data
6
Attracted subscribers
14 581
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Transport» (Russia) and saw how your channel compares. Gray bar — range covering 80% of niche channels (p10 to p90). Black line — median. Red dot — your channel.

#59/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers 10% below median
167.8K
46.1K 151 539 — your channel 604.7K
Avg reach / post 44% below median
14.8K
1.3K 8 319 — your channel 121.3K
Citation index top 10% of niche
108
0 4 432 — your channel 4.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Main post of the week — on Tuesday

Audience is most active on this day at 21:00 MSK.

Effect
Best time for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with nearby channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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