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★ PromtPress Public Report · Issue #001

Channel audit Drunk_fashion

Drunk_fashion
@drunkfashion Best in fashion from Alena Litkovets (Lender), former editor-in-chief of fashion media. 18+. 10+ years in media. Second channel @whtcha Ads: @alenalitkovets RKN:…
09.07.2026
Subscribers
39 887
-557 per month
ERR (% see posts)
10.0%
daily 7.3%
Reach/post
4.3K
ad reach 2.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
39 887
—
Subs reach
10.89%
avg % subs see post
Views/post
4.3K
median 4.3K · 29 days
Posts/wk
22.9
over period
7d trend
+3.2%
vs previous week
Reactions/post
91.7
total 8,714 reactions, 2,549 reposts, 0 comments
Post length
146 chars
median 101 · 29 days
Posts analyzed
95
29 days
Ad reach
2.9K
24h avg
Churn / month
-557
last month
Citation rate
1 034
citation index · 1,674 channels mentioned ever
Channel age
7 years 8 months
created 29.10.2018
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

58.3K53.3K48.3K43.3K38.3K46.9KJul 2546.8KAug 2553.7KSep 2552.3KOct 2548.7KNov 2543.4KDec 2542.4KJan 2641.8KFeb 2641.7KMar 2641.1KApr 2640.7KMay 2640.3KJun 2640.3KJul 26
Start of period
46 892
Now
39 887
Net growth
-7 005
Section 04 · Mentions

Who and how mentions the channel

Citation index 1 034 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 1 674 different channels. Below: countries, format, source channels, and topics.

Countries mentioning
Russia 97.5%
Ukraine 0.5%
Kazakhstan 0.2%
Uzbekistan 0.1%
Ethiopia 0.1%
Mention format
Mentioned in a separate post 65.0%
In collections with 2-5 channels 29.0%
In collections with 6-10 channels 2.5%
In collections with 11+ channels 3.5%
In suspicious channels (bots) 5.2%
What size channels mention
Micro-channels (up to 1K) 28.5%
1K–10K subs 21.5%
10K–30K subs 24.4%
30K–100K subs 22.7%
over 100k subs 2.9%
Mentioned topics
News & Media 26.1%
Fashion & Beauty 22.7%
Telegram 10.7%
Psychology 10.0%
Blogs 6.6%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

2.2K
12h
2.9K
24h
+32% vs prev.
3.3K
48h
+14% vs prev.
3.5K
72h
+5% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
DRDrunk_fashionYou 39.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 49, they brought 9 577 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 5 5
462
December 2025 2 2
237
Nov 2025 2 2
3
Oct 2025 3 3
0
September 2025 13 9
25
August 2025 24 16
8 850
Total mentions
49
Months in data
6
Acquired subscribers
9 577
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 77% below median
171.1K
58.4K 39 887 — your channel 512.2K
Avg reach / post 68% below median
13.4K
836 4 345 — your channel 109.1K
Citation index better than 77% of niche
136
0 1 034 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

Audience is most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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