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★ PromtPress Public Report · Issue # 001

Channel audit Roads and Transport MO

Roads and Transport MO
@dorogitransportmo Latest road & transport news from the Moscow Region Ministry of Transport press service Roskomnadzor: №026764
18.07.2026
Subscribers
11 578
-34 per month
ERR (% see posts)
14.0%
per day 5.9%
Reach/post
1.8K
ad reach 678/24h
or just forward this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a channel health indicator. Subtitle shows the period.

Subscribers
11 578
—
Subs reach
15.95%
avg % subs see post
Views/post
1.8K
median 1.1K · 29 days
Posts/week
33.3
over period
7d trend
+36.3%
vs previous week
Reactions/post
3.0
total 412 reactions, 1,204 reposts, 113 comments
Post length
663 chars
median 628 · 29 days
Posts analyzed
139
29 days
Ad reach
678
24h avg
Churn / month
-34
last month
Citation rate
645
citation index · 2,184 channels mentioned all time
Channel age
9 years 29 days
created 19.06.2017
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subs. See gains and losses.

13.1K12.7K12.3K11.9K11.4K12.3KJul 2512.5K12.6KSep 2512.7KOct 2512.8KNov 2512.9KDec 2512.8KJan 2612.7KFeb 2612.5KMar 2612KApr 2611.7KMay 2611.6KJun 2611.6KJul 26
Period start
12 343
Now
11 578
Net growth
-765
Section 04 · Mentions

Who mentions the channel & how

Citation index 645 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 2 184 different channels. Below — countries, format, channels, topics.

Countries mentioning you
Russia 99.3%
China 0.0%
Ukraine 0.0%
Belarus 0.0%
Ethiopia 0.0%
How they mention you
Mentioned in a separate post 84.2%
In bundles with 2-5 channels 12.6%
In bundles with 6-10 channels 2.1%
In bundles with 11+ channels 1.1%
In suspicious channels (bots) 0.7%
Size of channels mentioning you
Micro-channels (up to 1K) 41.9%
1K to 10K subs 54.2%
10K to 30K subs 2.8%
30K to 100K subs 1.0%
over 100K subs 0.1%
Topics mentioned in
News & Media 65.4%
Transport 14.4%
Telegram 6.5%
Other 2.6%
Politics 2.4%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

577
in 12 hrs
678
in 24 hrs
+18% vs prev
767
in 48 hrs
+13% vs prev
875
in 72 hrs
+14% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — see its rank among niche neighbors.

Channel Subscribers
TICars & Point 3.5M
ABAvtomanya 1.9M
WEWENGALLBI 1M
VMVodiy Moshina Bozor 996.3K
DSDubrovsky Syndicate | Zhekich Dubrovsky 689.3K
UNUn Normal 583.6K
FIFighterbomber 521.6K
ABAuto.ru 500K
ABAVTOZAKAZ.RU 481.4K
GAGarage 481.4K
DIRoads and Transport MOYou 11.6K
Section 07 · Mention Trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 3 899, they brought 839 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 283 118
76
December 2025 731 234
142
November 2025 691 170
127
October 2025 828 217
167
September 2025 554 180
128
August 2025 812 211
199
Total mentions
3 899
Months of data
6
Acquired subs
839
Section 08 · Niche Comparison

Where the channel stands in its league

Top-100 channels in category "Transport» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 94% below median
209K
59.7K 11 578 — your channel 621.4K
Avg reach / post 87% below median
14.8K
1.3K 1 847 — your channel 123K
Citation index better than 61% of niche
95
0 645 — your channel 2.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

Audience most active on this day at 15:00 MSK.

Effect
Best time for key posts
02

Increase share of video posts

Video in Telegram holds audience longer and ranks better. Aim for 15-25%.

Effect
Video holds audience better
03

System traffic purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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