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★ PromtPress Public Report · Issue #001

Channel audit Domostroy

Domostroy
@domostroy_channel Construction of real estate and everything related. ID NOM idnom.ru For ads @id_nom Editorial domostroy-channel@yandex.ru MAX https://max.ru/domostroy_channel Registered in RKN https://clck.ru/3FAXnV
08.07.2026
Subscribers
42 794
-59 per month
ERR (% see posts)
22.0%
per day 15.3%
Reach/post
8.7K
ad reach 6.5K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
42 794
Subs reach
20.25%
avg % of subs see post
Views/post
8.7K
median 7.4K · 29 days
Posts/wk
40.0
for the period
7d trend
-13.2%
vs previous week
Reactions/post
MTProto only
Post length
670 chars
median 864 · 29 days
Posts analyzed
171
29 days
Ad Reach
6.5K
24h avg
Churn / month
-59
last month
Citation rate
673
citation index · 2,861 channels mentioned ever
Channel age
7 years 14 days
created 24.06.2019
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. Shows months of growth vs. loss.

43.4K43.1K42.7K42.3K41.9K42.1KJul 2542.1KAug 2542.1KSep 2542.3KOct 2542.5KNov 2542.6KDec 2542.6KJan 2642.9KFeb 2643.2KMar 2643.1KApr 2642.9KMay 2642.9KJun 2642.8KJul 26
Period start
42 100
Now
42 794
Net growth
+694
Section 04 · Mentions

Who mentions the channel and how

Citation index 673 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 2 861 different channels. Below — by country, format, channel, and topic.

Countries mentioning
Russia 84.8%
Ukraine 0.5%
Belarus 0.0%
Kazakhstan 0.0%
Uzbekistan 0.0%
Mention formats
Mentioned in a separate post 48.9%
In collections with 2-5 channels 19.5%
In a collection of 6–10 channels 5.9%
In collections with 11+ channels 25.6%
In suspicious channels (bots) 9.8%
What size channels mention
Micro-channels (up to 1K) 37.1%
1K–10K subs 26.3%
10K–30K subs 20.8%
30K–100K subs 12.0%
over 100K subs 3.8%
Mention topics
News & Media 29.0%
Interior & construction 17.3%
Economics 11.6%
Business & startups 7.0%
Politics 6.0%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should live.

5.6K
in 12 hours
6.5K
in 24 hours
+16% vs prev.
7.1K
in 48 hours
+9% vs prev.
7.1K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 530.5K
PLLayout 453.6K
AIInterior & decor 450K
MKMy apt 427.9K
MSWise Builder 410.2K
LKFavorite apt 408.6K
GFGC FSK 378.1K
PRProRealty 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
BeforeDomostroyYou 42.8K
Section 07 · Mention trends

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions were 1 874, they brought 1 280 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 305 144
396
December 2025 336 149
78
Nov 2025 375 182
211
Oct 2025 320 147
233
September 2025 325 160
227
August 2025 213 108
135
Total mentions
1 874
Months in data
6
Attracted subs
1 280
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 61% below median
109.2K
30.4K 42 794 — your channel 435.2K
Avg reach / post better than 56% of niche
6.2K
1.4K 8 668 — your channel 26.1K
Citation index better than 54% of niche
518
0 673 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 12:00 MSK.

Effect
Best slot for key posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do this PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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