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★ PromtPress Public Report · Issue № 001

Channel audit DIRECTIONS

DIRECTIONS
@dmitry_lukyanchuk Travel, traditions, people's lives. Ambassador of SportHit. Author's kaleidoscope channel of traveler Dmitry Lukyanchuk. Collaboration & feedback - @DmitryLuk_bot Registered in RKN:…
25.06.2026
Subscribers
127 935
-859 per month
ERR (% see posts)
14.0%
daily 4.4%
Reach/post
16.7K
ad reach 5.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
127 935
Subscriber reach
13.02%
avg % subs see a post
Views/post
16.7K
median 16.5K · 26 days
Posts/week
3.0
for the period
7d trend
no data for period
Reactions/post
717.3
total 7,890 reactions, 633 reposts, 829 comments
Post length
766 chars
median 842 · 26 days
Posts analyzed
11
26 days
Ad reach
5.7K
24h avg
Churn / month
-859
last month
Citation rate
33
citation index · 131 channels mentioned ever
Channel age
6 years 9 months
created 31.08.2019
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months grew and which lost subs.

153.2K146.3K139.5K132.6K125.8K149.3KJun 25147.1KAug 25145.1KSep 25143.7KOct 25142KNov 25140KDec 25137.4KJan 26135.1KFeb 26132.8KMar 26131KApr 26129.5KMay 26128.6KJun 26
Start date
149 334
Now
127 942
Net growth
-21 392
Section 04 · Mentions

Who mentions the channel and how

Citation index 33 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 131 different channels. Below: countries, formats, source channels, topics.

Mentioning countries
Russia 94.0%
Ukraine 0.9%
China 0.9%
Belarus 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 70.9%
In collections with 2-5 channels 12.8%
In collections with 6-10 channels 3.4%
In collections with 11+ channels 12.8%
Suspicious channels (bot activity) 0.0%
What size channels mention
Micro-channels (up to 1K) 29.9%
1K–10K subs 17.9%
10K–30K subs 23.9%
30K–100K subs 15.4%
over 100K subs 12.8%
Topics of mentions
News & Media 28.2%
Telegram 27.4%
Blogs 15.4%
Travel 10.3%
Politics 4.3%
Section 05 · Ad potential

How long a post drives reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

4.4K
12h
5.7K
24h
+30% vs prev
7.2K
48h
+26% vs prev
8.6K
72h
+20% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 569.1K
AEAEROFLOT 526.1K
MonMoskvichka 510.9K
TUTutu 505.7K
JPYandex Travel 502.4K
SunDiscount wagon 433.7K
OTOzon Travel 407.8K
SPWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
ONDIRECTIONSYou 127.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions 1, they brought 558 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Dec 2025 0 0
334
Nov 2025 0 0
0
Oct 2025 1 1
0
September 2025 0 0
218
August 2025 0 0
6
Jul 2025 0 0
0
Total mentions
1
Months of data
6
Attracted subscribers
558
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#56/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 14% below median
148.2K
48K 127 935 — your channel 431K
Avg reach / post better than 52% of niche
12.1K
1.5K 16 653 — your channel 101.2K
Citation index 81% below median
169
0 33 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and come back in a month.

01

Increase posting frequency

Now 3.0 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency beats volume
02

Top post of the week — Thursday

Best time to post: this day at 09:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-niche channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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