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★ PromtPress Public Report · Issue # 001

Channel audit Devil Wears H&M

Devil Wears H&M
@devilwearshandm Fashion, beauty & current trends. Collab & ads — @magkod Author — @alenagoryachevan https://knd.gov.ru/license?id=6736486c7de0911509ef0ea0®istryType=bloggersPermission
09.07.2026
Subscribers
73 721
-131 per month
ERR (% see posts)
16.0%
per day 7.4%
Reach/post
11.2K
ad reach 5.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
73 721
Subscriber reach
15.25%
avg % subs see post
Views/post
11.2K
median 10.4K · 28 days
Posts/week
10.1
for period
7d trend
-10.3%
vs previous week
React./post
MTProto only
Post length
404 chars.
median 332 · 28 days
Posts analyzed
41
28 days
Ad reach
5.5K
24h avg
Churn / month
-131
last month
Citation rate
642
citation index · 1,595 channels mentioned ever
Channel age
8 years 8 months
created 20.10.2017
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which lost subs.

76.9K75.7K74.6K73.4K72.3K76.2KJul 2576.1KAug 2576KSep 2575.8KOct 2575.2KNov 2574.6KDec 2573.8KJan 2673.2KFeb 2672.7KMar 2674.7KApr 2674.2KMay 2674KJun 2673.8KJul 26
Start of period
76 232
Now
73 721
Net growth
-2 511
Section 04 · Mentions

Who and how mentions the channel

Citation index 642 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from one with 1k. All-time channel mentions: 1 595 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 94.0%
Uzbekistan 0.4%
Belarus 0.3%
Ukraine 0.2%
Kazakhstan 0.1%
Format of mentions
Mentioned in a separate post 87.8%
In collections with 2-5 channels 6.4%
In collections with 6-10 channels 1.0%
In collections with 11+ channels 4.8%
In suspicious channels (bots) 1.4%
Size of channels mentioning
Micro-channels (up to 1K) 36.9%
1K to 10K subs 43.7%
10K to 30K subs 13.6%
30K to 100K subs 4.2%
over 100K subs 1.6%
Topics of mentions
Fashion & Beauty 37.3%
Other 20.0%
Blogs 15.3%
News & Media 3.3%
Sales 2.2%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

4.4K
in 12 hours
5.5K
in 24 hours
+25% vs prev.
6.6K
in 48 hours
+20% vs prev.
7K
in 72 hours
+6% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB Finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON Finds 393.5K
DNDevil Wears H&MYou 73.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 90, they brought 193 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 8 7
22
December 2025 17 9
0
Nov 2025 10 7
29
Oct 2025 22 8
9
Sep 2025 17 7
45
August 2025 16 7
88
Total mentions
90
Months of data
6
Attracted subscribers
193
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 57% below median
171.1K
58.4K 73 721 — your channel 512.2K
Avg reach / post 16% below median
13.4K
836 11 246 — your channel 109.1K
Citation index better than 65% of niche
136
0 642 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Monday

Audience most active on this day at 5:00 PM MSK.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do it PromtPress?

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