PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit Laws of Construction

Laws of Construction
@developers_policy Author channel on construction legislation. Dzen https://dzen.ru/vse_o_strojke Collab @info_government_bot Registered in RKN https://www.gosuslugi.ru/snet/6752d99f46efdb335e2bc4ca
13.07.2026
Subscribers
44 598
+27 per month
ERR (% see posts)
33.0%
per day 20.2%
Reach/post
14.8K
ad reach 9K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
44 598
—
Subscriber reach
33.09%
avg % of subs see post
Views/post
14.8K
median 15.2K · 29 days
Posts/week
42.1
over period
7d trend
-4.9%
vs previous week
React./post
123.1
total 21,787 reactions, 2,863 reposts, 51 comments
Post length
863 chars
median 965 · 29 days
Posts analyzed
177
29 days
Ad reach
9K
24h avg
Churn / month
+27
last month
Citation rate
257
citation index · 1,004 channels mentioned ever
Channel age
3 years 10 months
created 25.08.2022
Section 02 · Content analysis

What works best

Top engagement posts & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

47.3K45.2K43.1K40.9K38.8K39.5KJul 2540.1KAug 2542KSep 2543.8KOct 2545.4KNov 2545.6KDec 2545.5KJan 2645.7KFeb 2645.8KMar 2645.2KApr 2644.6KMay 2644.6KJun 2644.6KJul 26
Start of period
39 499
Now
44 600
Net growth
+5 101
Section 04 · Citations

Who mentions the channel and how

Citation index 257 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 1 004 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.2%
Kazakhstan 0.3%
Ukraine 0.3%
Uzbekistan 0.0%
Belarus 0.0%
Mention format
Mentioned in a separate post 74.1%
In collections with 2-5 channels 11.0%
In a pack of 6-10 channels 11.9%
In collections with 11+ channels 3.0%
In suspicious channels (bots) 8.2%
What size channels mention
Micro-channels (up to 1K) 31.2%
1K to 10K subs 39.0%
10K to 30K subs 25.5%
30K to 100K subs 4.0%
over 100K subs 0.3%
Mention topics
Interior & Construction 41.4%
Economy 12.7%
Education 11.0%
News & Media 8.9%
Politics 8.9%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long placement stays relevant.

7.8K
in 12 hours
9K
in 24 hours
+15% vs prev
10.3K
in 48 hours
+14% vs prev
10.9K
in 72 hours
+6% vs prev
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 535K
PLLayout 452.9K
AIInterior & Decor 449.4K
MKMy apartment 427.5K
MSWise Builder 409.8K
LKFavorite apartment 408.1K
GFGC FSK 377.6K
PRProRealty 376.8K
USSmart Builder 353.6K
PIPIK 336.2K
ZSLaws of ConstructionYou 44.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention yours. Over the last 6 months such mentions 1 945, they brought 6 270 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 91 24
272
December 2025 167 80
289
November 2025 134 30
384
October 2025 550 66
1 650
Sep 2025 520 67
1 946
August 2025 483 90
1 729
Total mentions
1 945
Months in data
6
Attracted subscribers
6 270
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & Construction» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10–p90). Black vertical: median. Red dot: your channel.

Subscribers 64% below median
124.5K
35K 44 598 — your channel 434.3K
Avg reach / post better than 67% of niche
6.5K
1.4K 14 756 — your channel 33.6K
Citation index 38% below median
412
0 257 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for a key post
02

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually get +5-15% ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want more? Run ads with us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already client? Log in →
Link copied