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★ PromtPress Public Report · Issue № 001

Channel audit Дети Москвы | Афиша

Дети Москвы | Афиша
@detimsc Announcements and top events in Moscow for kids and their Parents For ads: https://clck.ru/3RJXrM Roskomnadzor: No. 6414703166 Link: https://t.me/+dMUcswimT59kMmYy
23.08.2026
Subs
79 640
+25826 per month
ERR (% see posts)
10.0%
per day 9.9%
Reach/post
7.5K
ad reach 6.8K/24h
or just forward the link
Section 01 · Channel Snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the number says for which period it was calculated.

Subs
79 640
—
Sub reach
9.37%
avg % subs see post
Views/post
7.5K
median 8.8K · 29 days
Posts/wk
14.4
for period
Trend 7d
+15.4%
vs previous week
Reacts/post
—
MTProto only
Post length
471 chars.
median 496 · 29 days
Posts analyzed
61
29 days
Ad reach
6.8K
avg 24h
Churn / month
+25826
last month
Citations
3
citation index · 234 channels mentioned all time
Channel age
11 months 17 days
created 06.09.2025
Section 02 · Content Analysis

What works best

Top posts by engagement and outliers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact counts. See in which months the channel gained and when subscribers left.

93.2K69.9K46.6K23.3K03.3KSep 2547.7KNov 2547.1KDec 2546.8KJan 2646.5KFeb 2645.3KMar 2640.6KApr 2642.8KMay 2631.2KJun 2656KJul 2653.2KAug 26
Period start
3 285
Now
79 502
Net growth
+76 217
Section 04 · Citations

Who and how mentions the channel

Citation index 3 — channel popularity rating based on mentions. Considers not only their number, but also weight of mentioning channels: a post from a channel with 100 K subs weighs more than from a channel with 1 K subs. All time mentions: 234 unique channels. Below — from which countries, in which format, from which channels, and in which topics.

Mentioning countries
Russia 92.3%
Belarus 0.4%
Ukraine 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention formats
Mentioned in a separate post 9.4%
In roundup with 2-5 channels 90.6%
In roundup with 6-10 channels 0.0%
In roundup with 11+ channels 0.0%
In suspicious channels (fraud) 0.4%
Mentioning channel sizes
Micro-channels (up to 1K) 6.4%
1-10K subs 77.4%
10-30K subs 13.2%
30-100K subs 3.0%
over 100k subs 0.0%
Topics mentioned
Esoterica 32.1%
Blogs 14.5%
Humor and entertainment 14.5%
Quotes 7.3%
News & Media 6.0%
Section 05 · Ad Potential

How long a post drives reach

Average reach of an ad post by time since publication. Helps gauge how long a placement should 'live'.

5K
last 12h
6.8K
last 24h
+36% vs prev.
8K
last 48h
+18% vs prev.
8K
last 72h
stable
Section 06 · Competitors

Who you compete with

11 Closest channels by topic and audience. We highlighted your channel — you can see what place it holds among niche peers.

Channel Subs
М•Москвач • Moscow News 4.3M
TLТопор Live 4.1M
PELive • News 4M
М-Москва - это интересно 3.3M
PMFirst Moscow 3.2M
MAMash 3.1M
RNRIA Novosti 3M
НМMoscow News 2.7M
МСМосква сегодня 2.7M
SRMedia Russia non-Moscow 2.6M
DMДети Москвы | АфишаYou 79.6K
Section 07 · Mention Dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 226, they brought 45 603 new subs. Different from citation index above — here: mention posts over period, and there: cumulative rating.

Period Mentions Channels Referred subs
February 2026 0 0
0
January 2026 0 0
0
Декабрь 2025 0 0
0
November 2025 0 0
0
October 2025 226 226
45 594
September 2025 0 0
9
Total mentions
226
Months of data
6
Acquired subs
45 603
Section 08 · Niche Comparison

Where the channel stands in its league

Selected top-100 channels of category «News & Media» (Russia) and looked at how the channel compares. The gray bar — this is the range where 80% of channels in the niche fall (from p10 to p90). The black vertical line — the middle, median. Red dot — your channel.

Subs 90% worse than median
782.3K
223.8K 79 640 — your channel 3.2M
Avg reach / post 89% worse than median
71K
2.8K 7 465 — your channel 355.3K
Citation index 99% worse than median
2.6K
5 3 — your channel 15.1K
Section 09 · Strategy

What to do right now

5 priority actions, ordered by expected impact. Check them off as a checklist and come back to this report in a month.

01

Main post of the week — Thursday

Audience peaks on this day at 20:00 MSK.

Effect
Best window for a key post
02

Increase share of video posts

Video in Telegram keeps audiences engaged longer and boosts algorithmic reach. Aim for 15-25%.

Effect
Video holds audience better
03

Systematic ad buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress matches sources to the niche.

Effect
+1000-3000 subs.
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% ER. One weekly poll on a 'hot' topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Quarterly post swaps with same-segment channels. 2-3 collabs enough for relevant growth.

Effect
Relevant audience growth

Want this done? PromtPress?

This audit — is what we can do in a few minutes from public data. If you want to go further — launch ads with us and hit your growth plan in a month.

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