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★ Public report by PromtPress · Issue # 001

Channel audit Moscow Education

Moscow Education
@depobr_mos Success starts here! «Healthy Lifestyle with MEShik» app: @meshik_app_bot Suggest news: @obrmedia_bot For media: donm-press@mos.ru Site: mosobr.shkolamoskva.ru VK: vk.com/educationdep Registration in…
13.07.2026
Subscribers
233 018
+24795 per month
ERR (% who see posts)
8.0%
last day 1.7%
Reach/post
12.4K
ad reach 4K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
233 018
—
Subscriber reach
5.34%
avg % of subs see post
Views/post
12.4K
median 7.2K · 29 days
Posts/week
43.3
for period
7d trend
-37.2%
vs previous week
Reactions/post
44.8
total 8 111 reactions, 8 203 reposts, 0 comments
Post length
450 chars
median 418 · 29 days
Posts analyzed
181
29 days
Ad reach
4K
24h avg
Churn / month
+24795
last month
Citation rate
1 077
citation index · 3 582 channels mentioned ever
Channel age
6 years 3 months
created 13.04.2020
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

257.2K215.5K173.8K132.1K90.4K103.5KJul 25107.7KAug 25144.9KSep 25160.3KOct 25165.5KNov 25174KDec 25165.4KJan 26159.4KFeb 26169.8KMar 26166KApr 26183.2KMay 26201.6KJun 26232.7KJul 26
Period start
103 462
Now
233 018
Net growth
+129 556
Section 04 · Mentions

Who and how mentions the channel

Citation index 1 077 — рейтинг популярности канала на основе упоминаний. Учитывает не только их количество, но и вес упоминающих: пост от канала на 100 тыс. подписчиков «весит» больше, чем от канала на 1 тыс. За всё время канал упоминали 3 582 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 99.8%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 69.1%
In a collection with 2-5 channels 30.2%
In a collection with 6-10 channels 0.4%
In a collection with 11+ channels 0.3%
In suspicious channels (bot activity) 0.3%
Size of channels mentioning
Micro-channels (up to 1K) 17.4%
1K–10K subs 81.1%
10K–30K subs 0.8%
30K–100K subs 0.6%
over 100K subs 0.2%
Topics where mentioned
Education 85.5%
News & Media 7.7%
Medicine 1.1%
Family & kids 1.0%
Telegram 0.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.9K
last 12 hrs
4K
last 24 hrs
+38% vs prev.
4.8K
last 48 hrs
+20% vs prev.
6.1K
last 72 hrs
+27% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — shows its place among niche neighbors.

Channel Subscribers
MAMathematician Andrey 1M
FROMANSWERS 578.2K
FROMANSWERS 365.9K
OTOTVETI 452.3K
DNDanir on duty | Math OGE 2026 | Umschool 340.7K
NGNastya Glasnaya | Russian Language OGE 2026 UmSkul | Territory of Russian Language 297.1K
EHExcel Hacks | Accounting & Analytics 285.6K
SPSPISAL 280K
DMDark Mate | ANSWERS 254.8K
MOMoscow EducationYou 233K
E2EXAMS 2026 ANSWERS 228.1K
Section 07 · Mention dynamics

How often the channel is mentioned

We track posts in other channels that mention your channel monthly. Over the last 6 months such mentions were 32 853, they brought 87 759 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 3 111 592
156
December 2025 5 413 596
7 463
Nov 2025 4 645 619
12 474
Oct 2025 7 296 646
8 478
September 2025 8 269 679
20 956
August 2025 4 119 733
38 232
Total mentions
32 853
Months of data
6
Attracted subscribers
87 759
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Education» (Russia) and saw how your channel compares. Gray band — range of 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#10/ 100
Position in niche
Channel in top 10% Education Russia
Subscribers better than 90% of niche
78.6K
27.6K 233 018 — your channel 297.2K
Avg reach / post better than 57% of niche
9.8K
1.3K 12 450 — your channel 31.6K
Citation index better than 90% of niche
116
0 1 077 — your channel 1.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 09:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.34% vs norm 8.0%. Try polls and interactive formats.

Effect
+2.7pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. To go further — run ads through us and hit your growth target in a month.

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