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★ PromtPress public report · Issue # 001

Channel audit Design & Renovation | Interior Solutions

Design & Renovation | Interior Solutions
@decor_journal Modern projects & interior solutions for home design, plus renovation tips. Collaboration: @serg27tg Submit project: @proekt_dj_bot RKN https://rknn.link/b83
24.06.2026
Subscribers
281 924
-2442 per month
ERR (% see posts)
5.0%
per day 3.0%
Reach/post
14.1K
ad reach 8.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
281 924
—
Subscriber reach
5.01%
avg % subs see post
Views/post
14.1K
median 14.7K · 28 days
Posts/week
14.5
for the period
7d trend
-9.1%
vs previous week
Reactions/post
106.9
total 6,412 reactions, 4,252 reposts, 236 comments
Post length
323 chars
median 122 · 28 days
Posts analyzed
60
28 days
Ad Reach
8.4K
24h avg
Churn / month
-2442
last month
Citation rate
177
citation index · 261 channels mentioned it ever
Channel age
8 years 9 months
created 04.09.2017
Section 02 · Content analysis

Best-performing content

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

308.4K300.3K292.2K284.2K276.1K278.6KJun 25285.5KAug 25292.2KSep 25299.3KOct 25302.8KNov 25302.8KDec 25299.5KJan 26297.6KFeb 26296KMar 26291.2KApr 26286.2KMay 26283.9KJun 26
Period start
278 623
Now
281 924
Net growth
+3 301
Section 04 · Mentions

Who & how mentions the channel

Citation index 177 — channel popularity rating based on mentions. Accounts for both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 261 different channels. Below — by country, format, source channel, and topic.

Countries mentioning
Russia 97.5%
Iran 0.3%
Ukraine 0.2%
Uzbekistan 0.2%
Belarus 0.0%
Format of mentions
Mentioned in a separate post 90.8%
In collections with 2-5 channels 3.6%
In collections with 6-10 channels 1.1%
In collections with 11+ channels 4.4%
In suspicious channels (bots) 9.8%
Size of channels mentioning
Micro-channels (under 1K) 27.7%
1K–10K subs 16.5%
10K–30K subs 10.6%
30K–100K subs 17.4%
100K+ subs 27.8%
Topics of mentions
Interior & Construction 41.1%
Telegram 12.0%
Educational 7.8%
News & Media 5.2%
Design 4.7%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays effective.

6.7K
in 12 hours
8.4K
in 24 hours
+25% vs prev.
10.5K
in 48 hours
+25% vs prev.
11.2K
in 72 hours
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DDDOMEO. DESIGN | RENOVATION | REAL ESTATE 523.8K
PLLayout 455.5K
AIInterior & Decor 452K
MKMy apartment 429.1K
MSWise Builder 411.3K
LKFavorite apartment 410K
PRProNedvizhka 378.2K
GFGC FSK 377.7K
USSmart Builder 354.6K
PIPIK 340.7K
DIDesign & Renovation | Interior SolutionsYou 281.9K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months mentions count 72, they brought 24 352 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 9 4
51
November 2025 24 20
1 068
October 2025 12 1
4 004
September 2025 14 5
6 987
August 2025 7 4
6 765
July 2025 6 6
5 477
Total mentions
72
Months of data
6
Attracted subscribers
24 352
Section 08 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category "Interior & Construction» (Russia) and saw how your channel compares. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

#16/ 100
Rank in niche
Channel in top 16% — strong position
Subscribers better than 80% of niche
109.7K
30.4K 281 924 — your channel 438.6K
Avg reach / post better than 71% of niche
6.5K
1.4K 14 136 — your channel 26.7K
Citation index 64% below median 
491
0 177 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Thursday

Audience is most active on this day at 11:00 MSK.

Impact
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.01% vs norm 5.5%. Try polls & interactive formats.

Impact
+0.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Impact
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic is an easy growth point.

Impact
+5-15% ER
05

Cross-promo with nearby channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Impact
Growth from relevant audience

Want this done by PromtPress?

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