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★ PromtPress Public Report · Issue # 001

Channel audit Dear passengers

Dear passengers
@dearpassengers Russian travel news dearpassengers.ru 💬 Suggest news, send photos or discuss ads: @ranarod_admin Registered in RKN: clck.ru/3GYJGH
10.07.2026
Subscribers
23 412
+32 per month
ERR (% see posts)
25.0%
per day 8.2%
Reach/post
6.3K
ad reach 1.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
23 412
Subs reach
26.84%
avg % of subs see post
Views/post
6.3K
median 2.8K · 29 days
Posts/week
23.6
over period
7d trend
-41.5%
vs previous week
Reactions/post
16.5
only 1,632 reactions, 4,264 reposts, 28 comments
Post length
703 chars
median 710 · 29 days
Posts analyzed
99
29 days
Ad reach
1.9K
24h avg
Churn / month
+32
last month
Citation rate
380
citation index · 1,440 channels mentioned all time
Channel age
4 years 10 months
created 31.08.2021
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

23.7K23.5K23.3K23.1K22.9K23KJul 2523.4KAug 2523.5KSep 2523.6KOct 2523.5KNov 2523.5KDec 2523.4KJan 2623.4KFeb 2623.5KMar 2623.4KApr 2623.2KMay 2623.4KJun 2623.4KJul 26
Period start
22 981
Now
23 412
Net growth
+431
Section 04 · Mentions

Who mentions the channel and how

Citation index 380 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from 1k subs. All time channel was mentioned 1 440 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 83.0%
Kazakhstan 0.1%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 51.2%
In a collection of 2-5 channels 44.1%
In a collection of 6-10 channels 3.2%
In a bundle with 11+ channels 1.5%
In suspicious channels (bot activity) 0.5%
Size of channels mentioning
Micro-channels (up to 1K) 38.1%
1K to 10K subs 15.6%
10K to 30K subs 12.3%
30K to 100K subs 11.4%
over 100K subs 22.7%
Topics of mentions
Travel 67.5%
News & Media 7.9%
For adults 6.5%
Politics 3.3%
Blogs 2.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

1.5K
in 12 hours
1.9K
in 24 hours
+27% vs prev.
2.2K
in 48 hours
+16% vs prev.
2.2K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow events | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoskvichka 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
CPMWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
UPDear passengersYou 23.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 722, they brought 540 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 85 33
76
December 2025 141 40
66
November 2025 102 43
74
October 2025 108 40
68
Sep 2025 162 55
90
August 2025 124 38
166
Total mentions
722
Months of data
6
Acquired subs
540
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 84% worse than median 
149.8K
48.1K 23 412 — your channel 427.5K
Avg reach / post 50% below median
12.5K
1.7K 6 284 — your channel 112.3K
Citation index better than 59% of niche
128
0 380 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Sunday

On this day at 11:00 MSK audience is most active.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and close your growth plan in a month.

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