PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue No. 001

Channel audit Day.Az

Day.Az
@dayaz Top news - Azerbaijan, Armenia, world events. https://www.day.az
23.08.2026
Subs
20 564
+15386 per month
ERR (% see posts)
3.0%
per day 1.8%
Reach/post
451
ad reach 362/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — an individual channel health indicator. The subtitle under the number tells the period it covers.

Subs
20 564
Subscriber reach
2.19%
avg % of subs who see a post
Views/post
451
median 434 · 29 days
Posts/day
15.6
~109 per week
Trend 7d
-26.7%
vs previous week
Reacts/post
1.3
only 612 reactions, 630 reposts, 0 comments
Post length
520 chars.
median 495 · 29 days
Posts analyzed
468
29 days
Ad reach
362
24h average
Churn / month
+15386
past month
Citations
36
citation index · 141 channels mentioned all time
Channel age
8 years 9 months
created 01.11.2017
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth over the year. Key months show exact counts. See which months the channel grew or lost subscribers.

23.4K18.5K13.5K8.6K3.6K5.2KAug 255.2KOct 255.2KNov 255.2KDec 255.3KJan 265.2KFeb 265.3KMar 265.3KApr 265.2KMay 265.2KJun 265.2KJul 265.2KAug 26
Start of period
5 181
Now
20 564
Net growth
+15 383
Section 04 · Citations

Who and how mentions the channel

Citation index 36 — Channel popularity rating based on mentions. It counts not only their count, but also weight of mentioners: a post from a channel with 100k subs weighs more than from a channel with 1k subs. Over all time the channel has been mentioned 141 different channels. Below — from which countries, in what format, from which channels, and in what topics.

Which countries mention
Russia 44.3%
Kazakhstan 3.1%
Kyrgyzstan 0.8%
Uzbekistan 0.6%
Iran 0.2%
Mentions by format
Mentioned in a separate post 32.8%
In 2-5 channel roundups 18.2%
In 6-10 channel roundups 14.8%
In 11+ channel roundups 34.2%
Suspicious channels (cheating) 0.8%
What size channels mention
Micro-channels (up to 1k) 45.5%
1K–10K subs 40.4%
10K–30K subs 6.4%
30K–100K subs 7.2%
over 100K subs 0.4%
Mentions by topic
News & Media 57.4%
Politics 35.7%
Blogs 1.8%
Economics 1.4%
Telegram 1.2%
Section 05 · Ad potential

How long a post brings reach

Average reach of an ad post over time since publication. Helps assess how long a placement should «live».

283
in 12 hours
362
in 24 hours
+28% vs prev.
394
in 48 hours
+9% vs prev.
457
in 72 hours
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — see its place among niche neighbors.

Channel Subs
M•Moscowite • Moscow News 4.3M
TLТопор Live 4.1M
Last periodLive • News 4M
M-Moscow is interesting 3.3M
Last monthFirst Moscow 3.2M
MAMash 3.1M
РНРИА Новости 3M
This monthMoscow News 2.7M
MSMoscow today 2.7M
AvgMedia outside Moscow 2.6M
DADay.AzYou 20.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 48, they brought 324 new subs. This is a different metric from the citation index above — here individual mention posts per period, and there cumulative rating.

Period Mentions Channels Brought subs
February 2026 4 1
76
January 2026 5 2
36
December 2025 14 4
120
November 2025 9 4
48
October 2025 8 4
21
September 2025 8 2
23
Total mentions
48
Months of data
6
Attracted subs
324
Section 08 · Niche comparison

Where the channel stands in its league

Top-100 channels in category «News & Media» (Russia) and looked at how the channel stacks up against them. The gray band — the range that 80% of channels in the niche fall into (from p10 to p90). The black vertical line — the middle, the median. The red dot — your channel.

Subs 97% below median
782.3K
223.8K 20 564 — your channel 3.2M
Avg reach / post 99% below median
71K
2.8K 451 — your channel 355.3K
Citation index 99% below median
2.6K
5 36 — your channel 15.1K
Section 09 · Strategy

What to do now

5 priority actions, ranked by expected impact. Check off as a checklist and return to this report in a month.

01

Top weekly post — Thursday

Audience is most active on this day and at 11:00 MSK.

Effect
Best time for an important post
02

ER below niche benchmark — rethink formats

Current ER 2.19% vs norm 5.5%. Test polls and interactive formats.

Effect
+3.3pp ER
03

Systematic traffic buying

3 formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs.
04

Test polls and interactive formats

Posts with polls/reactions typically give +5-15% to ER. One poll a week on a 'hot' topic — an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs deliver relevant growth.

Effect
Relevant audience growth

Want this done? PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and meet your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in to account →
Link copied