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★ PromtPress Public Report · Issue # 001

Channel audit Knowledge Center 'Mashuk'

Knowledge Center 'Mashuk'
@czmashuk Knowledge Center 'Mashuk' — an all-Russian educational center for training educators and managers. #TeachingThoseWhoTeach VK: https://vk.com/czmashuk RKN statement number:…
15.07.2026
Subscribers
21 852
-242 per month
ERR (% see posts)
5.0%
daily 2.8%
Reach/post
1K
ad reach 607/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period.

Subscribers
21 852
Subs reach
4.77%
avg % subs see post
Views/post
1K
median 1K · 29 days
Posts/week
21.3
over period
7d Trend
-7.2%
vs previous week
Reactions/post
9.3
total 842 reactions, 316 reposts, 7 comments
Post length
604 chars
median 572 · 29 days
Posts analyzed
91
29 days
Ad reach
607
24h avg
Churn / month
-242
last month
Quotability
363
citation index · 2,365 channels mentioned ever
Channel age
4 years 6 days
created 09.07.2022
Section 02 · Content analysis

What Works Best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months grew and which lost subs.

23.6K22.2K20.8K19.4K18K18.4KJul 2518.6KAug 2519.1KSep 2520.3KOct 2521.1KNov 2521.6KDec 2521.8KJan 2621.9KFeb 2622.6KMar 2622.6KApr 2622.4KMay 2622.2KJun 2621.9KJul 26
Period start
18 394
Now
21 852
Net Growth
+3 458
Section 04 · Citations

Who mentions and how

Citation index 363 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a channel with 100k subs weighs more than from a channel with 1k. All time the channel was mentioned 2 365 different channels. Below: countries, format, sources, topics.

Mentions by country
Russia 97.0%
Ukraine 0.7%
Belarus 0.1%
Uzbekistan 0.0%
Kazakhstan 0.0%
How they mention
Mentioned in a separate post 28.7%
In bundles with 2-5 channels 62.7%
In bundles with 6-10 channels 6.9%
In bundles with 11+ channels 1.6%
In suspicious channels (bots) 1.6%
What size channels mention
Micro-channels (up to 1K) 32.8%
1K–10K subs 48.7%
10K–30K subs 12.0%
30K–100K subs 5.3%
over 100k subs 1.2%
Topics where mentioned
Education 38.8%
News & Media 18.9%
Politics 11.9%
Blogs 9.4%
Family & Kids 2.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of an ad post by time since publication. Helps estimate how long a placement should 'live'.

471
12h
607
24h
+29% vs prev.
732
48h
+21% vs prev.
847
72h
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
MAMathematician Andrey 1M
FROMANSWERS 578.2K
FROMANSWERS 365.9K
OTOTVETI 452.3K
DNDanir on call | Math OGE 2026 | Umskul 340.7K
NGNastya Glasnaya | Russian Language OGE 2026 UmSkul | Territory of Russian Language 297.1K
EHExcel Hacks | Accounting & Analytics 285.6K
SPSPISAL 280K
DMDark Mate | ANSWERS 254.8K
MOMoscow Education 233K
KZKnowledge Center 'Mashuk'You 21.9K
Section 07 · Mention dynamics

How often the channel is mentioned

We track posts in other channels that mention yours monthly. Over the last 6 months such mentions were 1 182, they brought 3 750 new subs. Different from citation index above — here individual mention posts over period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 55 44
286
December 2025 223 151
281
Nov 2025 136 95
562
Oct 2025 216 146
892
September 2025 150 99
1 139
August 2025 402 297
590
Total mentions
1 182
Months of data
6
Attracted subs
3 750
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "Education» (Russia) and saw how your channel compares. Gray band: range for 80% of niche channels (p10–p90). Black vertical: median. Red dot: your channel.

Subscribers 72% below median
78.6K
27.6K 21 852 — your channel 297.2K
Avg Reach / Post 89% below median
9.8K
1.3K 1 042 — your channel 31.6K
Citation index better than 75% of niche
116
0 363 — your channel 657
Section 09 · Strategy

What to Do Right Now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Monday

Audience most active on this day at 14:00 MSK.

Effect
Best window for important posts
02

ER below niche benchmark — rethink formats

Current ER 4.77% vs norm 8.0%. Try polls and interactive formats.

Effect
+3.2pp ER
03

System Traffic Purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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