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★ PromtPress Public Report · Issue № 001

Channel audit Customs authorities of Belarus

Customs authorities of Belarus
@customs_bel official channel of the State Customs Committee of the Republic of Belarus unified Internet portal of customs authorities https://www.customs.gov.by/
09.06.2026
Subscribers
12 462
+206 per month
ERR (% see posts)
32.0%
last day 22.9%
Reach/post
4.4K
ad reach 2.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
12 462
Subscriber reach
35.24%
avg % of subs see post
Views/post
4.4K
median 4.4K · 29 days
Posts/week
17.8
for period
7d trend
-3.8%
vs previous week
Reactions/post
41.7
total 3,083 reactions, 1,623 reposts, 0 comments
Post length
896 chars.
median 999 · 29 days
Posts analyzed
74
29 days
Ad reach
2.9K
24h average
Churn / month
+206
last month
Citation rate
207
citation index · 566 channels mentioned all time
Channel age
3 years 1 month
created 10.04.2023
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months gained subs and which lost them.

13K12K11.1K10.1K9.2K9.5KJun 259.6KJul 259.7KAug 259.9KSep 2510.8KOct 2511.6KNov 2511.9KDec 2511.9KJan 2611.9KFeb 2612KMar 2612.2KApr 2612.2KMay 2612.4KJun 26
Period start
9 497
Now
12 461
Net growth
+2 964
Section 04 · Mentions

Who mentions the channel and how

Citation index 207 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 566 different channels. Below — from which countries, in what format, from which channels and topics.

Countries mentioning you
Belarus 67.3%
Russia 29.4%
Ukraine 0.7%
Uzbekistan 0.3%
Kazakhstan 0.2%
Mention format
Mentioned in a separate post 68.5%
In a pack of 2–5 channels 29.4%
In a pack of 6–10 channels 1.0%
In a bundle with 11+ channels 1.1%
In suspicious channels (bot activity) 1.0%
What size channels mention you
Micro-channels (up to 1K) 26.4%
1K to 10K subs 37.4%
10K to 30K subs 26.3%
30K to 100K subs 9.2%
over 100K subs 0.7%
Topics of mentions
News & Media 74.4%
Politics 7.0%
Other 6.3%
Economy 2.5%
Blogs 1.6%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

2.1K
last 12 hours
2.9K
last 24 hours
+38% vs prev.
3.1K
last 48 hours
+7% vs prev.
3.4K
last 72 hours
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — shows its rank among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
BWEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBPodslushano Belarus 58.2K
BGBelarus Galownae 56.8K
GGGomel. Main! 56K
TOCustoms authorities of BelarusYou 12.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 924, they brought 2 412 new subs. This is a different metric from the citation index above — here are individual mention posts for the period, there is cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 90 59
83
November 2025 214 102
409
October 2025 254 89
722
September 2025 104 52
824
August 2025 110 48
212
July 2025 152 62
162
Total mentions
924
Months of data
6
Attracted subscribers
2 412
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «News & Media» (Belarus) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#78/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 37% below median
19.9K
5.2K 12 462 — your channel 67.6K
Avg reach / post better than 51% of niche
4K
746 4 391 — your channel 15.9K
Citation index better than 57% of niche
82
0 207 — your channel 969
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs.
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do it PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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