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★ PromtPress public report · Issue № 001

Channel audit ЖП

ЖП
@cpalenta All the yellow press about traffic arbitrage by Joseph Pulitzer
23.08.2026
Subscribers
75 802
+74293 per month
ERR (% see posts)
1.0%
per day 0.4%
Reach/post
401
ad reach 310/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the figure tells for what period it was calculated.

Subscribers
75 802
Subscriber reach
0.53%
avg % subs see post
Views/post
401
median 326 · 29 days
Posts/day
7.8
~55 per week
7d trend
-44.3%
vs previous week
Reacts/post
0.4
101 reactions, 455 reposts, 0 comments
Post length
755 chars.
median 850 · 29 days
Posts analyzed
233
29 days
Ad reach
310
24h avg
Churn / month
+74293
last month
Citations
8
citation index · 79 channels mentioned all time
Channel age
2 years 5 months
created 18.03.2024
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. On key months, exact subscriber numbers are shown. You can see in which months the channel grew, and in which months subscribers left.

157.2K117.9K78.6K39.3K012.4KAug 258.3KOct 256.8KNov 251.9KDec 251.7Kянв 261.6KFeb 261.6KMar 261.3KApr 261.4KMay 261.5KJun 261.5KJul 261.5KAug 26
Period start
12 431
Now
75 802
Net growth
+63 371
Section 04 · Citations

Who mentions the channel and how

Citation index 8 — channel popularity rating based on mentions. Counts not only their number, but also who mentions: a 100 k channel's post outweighs a 1 k one. All-time mentions: 79 different channels. Below — from which countries, in what format, from which channels and in what topics.

Mentioning countries
Russia 85.8%
Uzbekistan 0.9%
Iran 0.9%
Ukraine 0.0%
Belarus 0.0%
Mentions by format
Mentioned in a separate post 28.3%
In a collection with 2-5 channels 60.2%
In a set with 6-10 channels 10.6%
In a collection with 11+ channels 0.9%
In suspicious channels (fraud) 1.8%
What size channels mention
Micro-channels (up to 1K) 41.6%
1–10k subs 36.3%
10–30k subs 12.4%
30–100k subs 4.4%
Over 100k subs 5.3%
Mentions by topic
Marketing, PR, advertising 42.5%
Blogs 19.5%
Cryptocurrencies 11.5%
Business & startups 7.1%
Other 7.1%
Section 05 · Ad potential

How long a post delivers reach

Average reach of an ad post from publication. Helps assess how long a placement should 'live'.

220
last 12h
310
last 24h
+41% vs prev.
367
last 48h
+18% vs prev.
367
last 72h
stable
Section 06 · Competitors

Your competitors

11 closest channels by topic and audience. Highlighted your channel — see where it ranks among niche peers.

Channel Subscribers
M•Moskvach • Moscow News 4.3M
TLТопор Live 4.1M
LBLive • News 4M
M-Moscow is interesting 3.3M
FMFirst Moscow 3.2M
MAMash 3.1M
RNRIA Novosti 3M
MNMoscow News 2.7M
МСMoscow today 2.7M
Avg.Non-Moscow media 2.6M
ЖПЖПYou 75.8K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions: 4, they brought 2 673 new subs. Unlike citation index above — here: mention posts per period, there: cumulative rating.

Period Mentions Channels Referred subscribers
February 2026 0 0
12
January 2026 1 1
6
December 2025 0 0
2
November 2025 0 0
0
October 2025 0 0
0
September 2025 3 3
2 653
Total mentions
4
Months of data
6
Attracted subscribers
2 673
Section 08 · Niche comparison

Where the channel stands in its league

Took the top-100 channels in category «News & Media» (Russia) and looked at how the channel looks against their background. The gray bar — this is the range into which 80% of channels in the niche fall (from p10 to p90). The black vertical — the middle, the median. The red dot — your channel.

Subscribers worse than median by 90%
782.3K
223.8K 75 802 — your channel 3.2M
Avg reach / post worse than median by 99%
71K
2.8K 401 — your channel 355.3K
Citation index worse than median by 99%
2.6K
5 8 — your channel 15.1K
Section 09 · Strategy

What to do now

5 priority actions, ordered by expected impact. Use as checklist and return to this report in a month.

01

Main post of the week — Friday

This day at 15:00 MSK the audience is most active.

Impact
Best window for a key post
02

ER below niche benchmark — revisit formats

Current ER 0.53% vs norm 5.5%. Worth testing polls and interactive formats.

Impact
+5.0pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Impact
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll a week on a 'hot' topic — an easy growth point.

Impact
+5-15% ER
05

Cross-promo with neighboring channels

Once a quarter, exchange posts with channels in the same segment. No need to do it every day — 2-3 collabs give relevant growth.

Impact
Relevant audience growth

Want this done? PromtPress?

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