PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit Insider. Chief of Houses

Insider. Chief of Houses
@cool_construction The most honest channel about developers and new builds😎 Complaints here 👉🏻 @construction_insider_bot I'll post anything interesting😉 Registered in RKN: https://www.gosuslugi.ru/snet/6752d44f31a9292acd757af1
23.06.2026
Subscribers
62 857
-383 per month
ERR (% see posts)
30.0%
per day 22.2%
Reach/post
18.6K
ad reach 14K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
62 857
Subs reach
29.64%
avg % of subs see post
Views/post
18.6K
median 19.1K · 29 days
Posts/day
7.9
~55 per week
7d trend
-4.3%
vs previous week
Reactions/post
400.4
total 93,304 reactions, 3,299 reposts, 505 comments
Post length
368 chars
median 270 · 29 days
Posts analyzed
233
29 days
Ad Reach
14K
24h avg
Churn / month
-383
last month
Mentions
620
citation index · 1,230 channels mentioned all time
Channel age
3 years 9 months
created 25.08.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

78.9K74.5K70.2K65.8K61.5K76.4KJun 2566.6KAug 2566.1KSep 2565.2KOct 2566.9KNov 2566.7KDec 2566.4KJan 2666.6KFeb 2666.4KMar 2665.2KApr 2663.6KMay 2663.2KJun 26
Period start
76 433
Now
62 860
Net growth
-13 573
Section 04 · Mentions

Who mentions the channel & how

Citation index 620 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 1 230 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning
Russia 98.5%
Kazakhstan 0.7%
Ukraine 0.1%
Belarus 0.1%
Ethiopia 0.0%
Mention format
Mentioned in a separate post 75.1%
In a bundle with 2-5 channels 8.0%
In a bundle with 6-10 channels 10.9%
In a bundle with 11+ channels 6.0%
In suspicious channels (bots) 11.4%
Size of channels mentioning
Micro-channels (up to 1K) 18.2%
1K to 10K subs 44.1%
10K to 30K subs 19.7%
30K to 100K subs 12.8%
over 100K subs 5.2%
Topics where mentioned
News & Media 40.0%
Interior & construction 24.4%
Telegram 10.6%
Economics 6.8%
Politics 4.0%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of an ad post over time since publication. Helps estimate how long a placement should 'live'.

12.5K
in 12 hours
14K
in 24 hours
+12% vs prev.
14.8K
in 48 hours
+6% vs prev.
15.8K
in 72 hours
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 523.8K
PLLayout 455.5K
AIInterior & decor 452K
MKMy apartment 429.1K
MSWise Builder 411.3K
LKFavorite apartment 410K
PRProRealty 378.2K
GFGC FSK 377.7K
USSmart Builder 354.6K
PIPIK 340.7K
IGInsider. Chief of HousesYou 62.9K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months mentions found 699, they brought 3 459 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 165 92
226
November 2025 83 14
65
October 2025 85 31
1 777
September 2025 104 34
79
August 2025 140 72
1 128
July 2025 122 41
184
Total mentions
699
Months of data
6
Attracted subscribers
3 459
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 43% below median 
109.7K
30.4K 62 857 — your channel 438.6K
Avg reach / post better than 84% of niche
6.5K
1.4K 18 629 — your channel 26.7K
Citation index better than 53% of niche
491
0 620 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Saturday

Audience is most active on this day at 14:00 MSK.

Effect
Best window for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with nearby channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in minutes using public data. Want to go further? Run ads with us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied