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★ PromtPress Public Report · Issue № 001

Channel audit Бренды на коне

Бренды на коне
@brand_horse This horse knows marketing, SMM, and brands. And speaks human. Collaboration: @pr_commerce RKN: https://clck.ru/3LzLkR
23.06.2026
Subscribers
132 186
+1369 per month
ERR (% see posts)
14.0%
per day 10.9%
Reach/post
18.1K
ad reach 14.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
132 186
Subs reach
13.72%
avg % subs see post
Views/post
18.1K
median 18.7K · 29 days
Posts/week
38.1
over period
7d trend
-0.5%
vs previous week
Reactions/post
305.9
total 48,944 reactions, 16,418 reposts, 319 comments
Post length
149 chars
median 134 · 29 days
Posts analyzed
160
29 days
Ad reach
14.4K
24h avg
Churn / month
+1369
last month
Citation rate
1 455
citation index · 5,491 channels mentioned ever
Channel age
3 years 4 months
created 01.02.2023
Section 02 · Content analysis

Best-performing content

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which lost subs.

218.5K194.6K170.8K147K123.1K205.1KJun 25194.8KAug 25189.6KSep 25185.3KOct 25181.8KNov 25178.9KDec 25179.2KJan 26183.4KFeb 26165.5KMar 26134.3KApr 26132KMay 26130.6KJun 26
Period start
205 053
Now
132 189
Net growth
-72 864
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 455 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All time channel mentioned 5 491 different channels. Below: countries, format, source channels, and topics.

Countries mentioning
Russia 95.2%
Ukraine 1.7%
Kazakhstan 0.5%
Uzbekistan 0.4%
Belarus 0.2%
Mention formats
Mentioned in a separate post 13.3%
In a collection of 2-5 channels 84.5%
In a collection of 6-10 channels 2.0%
In a bundle with 11+ channels 0.1%
In questionable channels (bot-boosted) 0.8%
What size channels mention
Micro-channels (under 1K) 4.0%
1K to 10K subs 31.0%
10K to 30K subs 30.0%
30K to 100K subs 21.3%
over 100K subs 13.7%
Mention topics
Humor & entertainment 20.1%
For adults 15.5%
News & Media 14.7%
Shock content 6.0%
Images and photos 5.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

11.5K
in 12 hours
14.4K
in 24 hours
+25% vs prev.
16.6K
in 48 hours
+15% vs prev.
17.3K
in 72 hours
+4% vs prev.
Section 06 · Competitors

Who you compete with 

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKOkak 1.6M
SESearch 1.3M
TRTrendly 1.2M
ERCustomer is always right 1.1M
SVToday's trends 1M
TBTrends by Russia 1M
TVTrend or leave 935.3K
TRTrendach 909.3K
БНБренды на конеYou 132.2K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months mentions count 117, they brought 2 100 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 2 2
2 100
Nov 2025 1 1
0
Oct 2025 0 0
0
Sep 2025 0 0
0
August 2025 4 3
0
July 2025 110 97
0
Total mentions
117
Months of data
6
Acquired subs
2 100
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "Marketing, PR, Ads» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

#46/ 100
Rank in niche
Channel in top half of ranking
Subscribers better than 50% of niche
123.8K
29.7K 132 186 — your channel 1.1M
Avg reach / post better than 59% of niche
11.4K
73 18 136 — your channel 50.1K
Citation index better than 71% of niche
366
0 1 455 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Thursday

Audience most active on this day at 10:00 MSK.

Impact
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Impact
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic — easy growth lever.

Impact
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Impact
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Impact
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads with us and hit your growth target in a month.

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