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★ PromtPress Public Report · Issue # 001

Channel audit Merciless Retail

Merciless Retail
@b_retail We write about retail, marketplaces, and Russian business. Suggest a story — @retailuser_bot Partnerships — @retail_russ, @dadanil3 RKN: https://clck.ru/3Gu7VC
12.06.2026
Subscribers
146 891
-2693 per month
ERR (% see posts)
7.0%
in 24 hrs 4.3%
Reach/post
9.2K
ad reach 6.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
146 891
—
Subscriber reach
6.27%
avg % subs see post
Views/post
9.2K
median 9.2K · 29 days
Posts/day
8.1
~57 per week
7d trend
-3.4%
vs previous week
Reactions/post
122.0
total 29,030 reactions, 11,511 reposts, 2,756 comments
Post length
388 chars
median 252 · 29 days
Posts analyzed
238
29 days
Ad reach
6.4K
24h avg
Churn / month
-2693
over the last month
Mentions
2 145
citation index · 5,509 channels mentioned all time
Channel age
3 years 5 months
created 26.12.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. It shows which months the channel gained and which months subscribers left.

277.2K241.9K206.5K171.2K135.8K257.3KJun 25236.5KJul 25217.5KAug 25204.5KSep 25194.5KOct 25186.3KNov 25179.5KDec 25171.8KJan 26165.2KFeb 26160.7KMar 26156.4KApr 26150.8KMay 26147.8KJun 26
Period start
257 349
Now
146 895
Net growth
-110 454
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 145 — popularity rank based on mentions. Weighs mentioner size: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 5 509 different channels. Below — countries, format, sources, topics.

Countries mentioned from
Russia 95.1%
Ukraine 1.6%
Uzbekistan 0.5%
Kazakhstan 0.4%
Kyrgyzstan 0.3%
Format mentioned in
Mentioned in a separate post 85.4%
In picks with 2-5 channels 13.9%
In picks with 6-10 channels 0.5%
In picks with 11+ channels 0.3%
In suspicious channels (bots) 0.5%
What size channels mention
Micro-channels (under 1K) 2.6%
1K–10K subs 35.0%
10K–30K subs 28.7%
30K–100K subs 22.9%
over 100K subs 10.8%
Topics mentioned in
For adults 17.5%
Humor & entertainment 15.8%
News & Media 10.7%
Shock content 6.9%
Pictures and photos 5.5%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

4.5K
in 12 hours
6.4K
in 24 hours
+42% vs prev
7.7K
in 48 hrs
+20% vs prev
9.2K
in 72 hrs
+19% vs prev
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — shows its rank among niche neighbors.

Channel Subscribers
MOMoscowbusiness 966.6K
CNMillion-dollar books | business blog 872.2K
SSMerger & acquisition 495.2K
ABBusiness Shark 494.1K
BIBusiness Ideas | Startups 449.2K
RBRussian Business 377.2K
BDBusiness DNA of Russia 297.3K
RRRussian retail & business 289.2K
2H25th Hour • Business & Finance 288.4K
BBBusiness Without Gloss 256.5K
BRMerciless RetailYou 146.9K
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Business and Startups» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#36/ 100
Position in niche
Channel in the top half of the ranking
Subscribers better than 61% of niche
104.8K
31.3K 146 891 — your channel 331.4K
Avg reach / post 13% below median
10.6K
140 9 211 — your channel 44.1K
Citation index better than 90% of niche
162
0 2 145 — your channel 2.4K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 19:00 MSK.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic — an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

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