PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit atorus.ru

atorus.ru
@atorus ❗️All about tourism — accurate, timely, and to the point. News, figures, and expert analysis from ATOR for tourists and industry pros. Notice of inclusion in the Roskomnadzor register No. 051280 ❓For questions…
10.07.2026
Subscribers
45 535
+202 per month
ERR (% see posts)
10.0%
last day 6.7%
Reach/post
4.4K
ad reach 3K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period.

Subscribers
45 535
—
Subs reach
9.74%
avg % of subs see post
Views/post
4.4K
median 4.1K · 29 days
Posts/day
10.5
~74 per week
7d trend
-15.1%
vs prev week
Reactions/post
21.2
total 6,574 reactions, 10,353 reposts, 193 comments
Post length
858 chars
median 999 · 29 days
Posts analyzed
310
29 days
Ad reach
3K
24h avg
Churn / month
+202
last month
Citation rate
505
citation index · 2,247 channels mentioned all time
Channel age
9 years 3 months
created 12.03.2017
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months gained or lost subs.

47.3K44.4K41.5K38.6K35.7K36.6KJul 2537KAug 2537.4KSep 2538.1KOct 2538.6KNov 2538.9KDec 2538.7KJan 2639.3KFeb 2642.7KMar 2645.4KApr 2645.3KMay 2645.4KJun 2645.5KJul 26
Period start
36 606
Now
45 535
Net growth
+8 929
Section 04 · Mentions

Who mentions the channel and how

Citation index 505 — channel popularity rating based on mentions. Considers not just count but weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 2 247 different channels. Below — from which countries, format, channels, and topics.

Mention countries
Russia 92.7%
Belarus 0.2%
Ukraine 0.1%
Uzbekistan 0.1%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 61.2%
In bundles with 2-5 channels 30.1%
In bundles with 6-10 channels 6.8%
In bundles with 11+ channels 2.0%
In suspicious channels (bots) 1.6%
Size of channels mentioning
Micro-channels (up to 1K) 43.9%
1K–10K subs 35.5%
10K–30K subs 9.7%
30K–100K subs 4.1%
over 100K subs 6.7%
Topics where mentioned
Travel 68.4%
News & Media 12.6%
Politics 3.5%
Blogs 2.0%
Other 1.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long the placement should 'live'.

2.3K
last 12 hrs
3K
last 24 hrs
+30% vs prev.
3.3K
last 48 hrs
+10% vs prev.
4.6K
last 72 hrs
+40% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — you can see its rank among niche neighbors.

Channel Subscribers
M-Moscow events | Poster 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MonMoskvichka 502.6K
JPYandex Travels 498.7K
TUTutu 497.1K
SunDiscount train 432.2K
ERWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
ATatorus.ruYou 45.5K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 1 433, they brought 2 576 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 328 178
559
December 2025 238 117
75
Nov 2025 221 110
365
Oct 2025 207 87
489
Sep 2025 247 106
710
August 2025 192 78
378
Total mentions
1 433
Months of data
6
Attracted subs
2 576
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Travel» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 70% below median
149.8K
48.1K 45 535 — your channel 427.5K
Avg reach / post 65% below median
12.5K
1.7K 4 436 — your channel 112.3K
Citation index better than 63% of niche
128
0 505 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Can be checked off and revisited next month.

01

Top post of the week — Sunday

Audience most active on this day at 18:00 MSK.

Effect
Best window for important posts
02

Increase share of video posts

Video in Telegram retains audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied