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★ PromtPress Public Report · Issue # 001

Channel audit Ozon Универ ПВЗ

Ozon Универ ПВЗ
@apvzozonlearning Channel of the Ozon Univer portal for Ozon partners and pickup point employees. For portal access: univer@ozon.ru Registered in the RKN list: https://ozon.ru/t/a4omJqN
07.07.2026
Subscribers
93 266
-735 per month
ERR (% see posts)
26.0%
per day 12.1%
Reach/post
23.2K
ad reach 11.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it was calculated for.

Subscribers
93 266
Subscriber reach
24.87%
avg % subs see post
Views/post
23.2K
median 22.7K · 29 days
Posts/week
8.4
for the period
7d trend
-3.9%
vs previous week
Reactions/post
501.4
total 17,549 reactions, 8,029 reposts, 4,309 comments
Post length
853 chars
median 1,000 · 29 days
Posts analyzed
35
29 days
Ad reach
11.3K
24h avg
Churn / month
-735
last month
Quotability
7
citation index · 25 channels mentioned it ever
Channel age
4 years 6 months
created 28.12.2021
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

102.9K98.1K93.4K88.7K83.9K85.4KJul 2586.3KAug 2589KSep 2590KOct 2591.8KNov 2594.4KDec 2596.3KJan 2698.5KFeb 2699.7KMar 2698.2KApr 2695.2KMay 2694.2KJun 2693.2KJul 26
Period start
85 389
Now
93 266
Net growth
+7 877
Section 04 · Mentions

Who mentions the channel and how

Citation index 7 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 25 different channels. Below: from which countries, format, channels, and topics.

Countries mentioned from
Russia 87.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 67.4%
In a bundle with 2-5 channels 30.4%
In a bundle with 6-10 channels 2.2%
In a bundle with 11+ channels 0.0%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 45.7%
1K–10K subs 31.5%
10K–30K subs 19.6%
30K–100K subs 3.3%
over 100K subs 0.0%
Topics mentioned in
Business & startups 35.9%
Sales 29.3%
News & Media 23.9%
Blogs 4.3%
Telegram 2.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

9.7K
in 12 hours
11.3K
in 24 hours
+16% vs prev
13.4K
in 48 hours
+19% vs prev
14.2K
in 72 hours
+6% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
SNMarket discounts 1M
YMYandex Market 1M
X-Freeloaders - Lightning 997.5K
WSWB Sniper | Finds from Wildberries | Discounts | Promos 922.2K
PBBy Blat 876.1K
Z|Hare | Promos | Discounts 874.4K
W|Wildberries | finds 793.3K
VIITEMS FROM VIDEO 703.1K
АЛАльфа-Youгодно 558.5K
Ozon Универ ПВЗYou 93.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1, they brought 12 397 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 0 0
2 086
December 2025 1 1
2 049
Nov 2025 0 0
2 551
Oct 2025 0 0
1 769
Sep 2025 0 0
1 125
August 2025 0 0
2 817
Total mentions
1
Months of data
6
Attracted subscribers
12 397
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 52% below median
193.6K
66.3K 93 266 — your channel 714.1K
Avg reach / post better than 82% of niche
5.8K
1 23 198 — your channel 35K
Citation index 98% worse than median 
371
0 7 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with nearby channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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