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★ PromtPress Public Report · Issue # 001

Channel audit Apelsin

Apelsin
@apelsin Apelsin — payment service: myapelsin.ru Apelsin card is easy to get and pays off — 7% cashback on purchases at Pyaterochka and Perekrestok. Registered with RKN: clck.ru/3FVFfN
17.06.2026
Subscribers
149 028
-2607 per month
ERR (% see posts)
7.0%
daily 3.0%
Reach/post
9.8K
ad reach 4.5K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
149 028
Subscriber reach
6.61%
avg % of subs see a post
Views/post
9.8K
median 10.7K · 29 days
Posts/week
7.4
for the period
7d trend
-10.7%
vs previous week
Reactions/post
67.5
total 2,091 reactions, 208 reposts, 1,739 comments
Post length
435 chars
median 392 · 29 days
Posts analyzed
31
29 days
Ad reach
4.5K
24h avg
Churn / month
-2607
last month
Citation rate
218
citation index · 332 channels mentioned all time
Channel age
2 years 1 month
created 14.05.2024
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

180.2K158.6K137K115.4K93.8K101.3KJun 25106.6K105.3KAug 25123.9KSep 25113KOct 25109.6KNov 25101KDec 25148.5KJan 26146.2KFeb 26132KMar 26137.7KApr 26154.7KMay 26150KJun 26
Start of period
101 253
Now
149 035
Net growth
+47 782
Section 04 · Mentions

Who mentions the channel and how

Citation index 218 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 332 different channels. Below — from which countries, in what format, from which channels, and in which topic.

Countries mentioning
Russia 57.1%
Uzbekistan 37.6%
Ukraine 0.1%
Belarus 0.0%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 59.1%
In a bundle with 2-5 channels 35.8%
In a bundle with 6-10 channels 2.3%
In a bundle with 11+ channels 2.8%
In suspicious channels (bots) 2.9%
Size of channels mentioning
Micro-channels (up to 1K) 26.5%
1K–10K subs 19.1%
10K–30K subs 13.2%
30K–100K subs 21.8%
over 100K subs 19.4%
Topics mentioned in
News & Media 16.9%
Other 16.4%
Economics 8.2%
Humor & entertainment 8.0%
Food & cooking 6.1%
Section 05 · Ad Potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long placement should 'live'.

3.5K
12h
4.5K
24h
+29% vs prev.
5.4K
48h
+20% vs prev.
6.7K
72h
+24% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — you can see its rank among niche neighbors.

Channel Subscribers
OZOZON 1.1M
YMYandex Market 1M
X-Freebie seekers - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Wildberries finds | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Hare | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlfa-Profitable 563K
APApelsinYou 149K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 130, they brought 90 179 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 10 9
48 343
November 2025 62 59
314
October 2025 21 17
7 251
September 2025 2 2
0
August 2025 2 2
34 271
July 2025 33 32
0
Total mentions
130
Months of data
6
Attracted subscribers
90 179
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «Sales» (Russia) and compared your channel to them. Gray band: range covering 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

#73/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 23%
194.4K
66.1K 149 028 — your channel 695.7K
Avg reach / post better than 57% of niche
6K
8 9 850 — your channel 33.7K
Citation index worse than median by 41%
371
0 218 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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