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★ PromtPress Public Report · Issue #001

Channel audit Alfa Digital

Alfa Digital
@alfadigital_jobs Sharing IT & Digital work at Alfa-Bank, interesting jobs, news, tips, sometimes jokes 😎 All jobs: https://bit.ly/4muieH4 Registered in Roskomnadzor list:…
07.07.2026
Subscribers
55 584
-1572 per month
ERR (% see posts)
6.0%
per day 3.6%
Reach/post
3.5K
ad reach 2K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
55 584
Subs reach
6.28%
avg % of subs see a post
Views/post
3.5K
median 3.4K · 27 days
Posts/week
4.3
for the period
7d trend
-0.8%
vs prev week
Reactions/post
93.2
only 1,584 reactions, 309 reposts, 0 comments
Post length
626 chars
median 571 · 27 days
Posts analyzed
17
27 days
Ad reach
2K
24h avg
Churn / month
-1572
last month
Citation rate
166
citation index · 356 channels mentioned all time
Channel age
5 years 5 months
created 21.01.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth and decline.

83.2K72.9K62.5K52.2K41.8K45KJul 2545.4KAug 2545.6KSep 2549.2KOct 2548.4KNov 2562.6KDec 2569.9KJan 2665.8KFeb 2669.9KMar 2672KApr 2661.2KMay 2657.6KJun 2655.9KJul 26
Start date
45 045
Now
55 584
Net growth
+10 539
Section 04 · Citations

Who mentions the channel and how

Citation index 166 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 356 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 96.5%
Uzbekistan 0.1%
Kazakhstan 0.1%
Ukraine 0.0%
Belarus 0.0%
Format mentioned in
Mentioned in a separate post 74.6%
In collections with 2-5 channels 21.7%
In collections with 6-10 channels 1.3%
In collections with 11+ channels 2.4%
In suspicious channels (inflated) 3.1%
Size of channels mentioning
Micro-channels (under 1K) 18.8%
1K to 10K subs 33.6%
10K to 30K subs 16.1%
30K to 100K subs 25.4%
over 100K subs 6.0%
Topics mentioned in
Tech 42.5%
Career 12.9%
Design 11.3%
Marketing, PR, ads 7.9%
Education 5.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should 'live'.

1.4K
in 12 hours
2K
in 24 hours
+43% vs prev
2.3K
in 48 hours
+15% vs prev
2.3K
in 72 hours
stable
Section 06 · Competitors

Who you compete with 

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TEThe Economist 1.3M
TEAxe. Economy. 1.2M
ALAlfa-Bank 1M
BBRuthless Bankster 997.9K
RERussian economy 995.6K
MUMultiplier 757K
ALAlfa-Investments 730.6K
SBSber 712.9K
BCMore than economy 596.4K
OGOlga Gogaladze 587.2K
ADAlfa DigitalYou 55.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 45, they brought 45 324 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 2 1
10 402
December 2025 2 2
17 208
Nov 2025 0 0
13 316
Oct 2025 13 13
232
September 2025 14 13
3 701
August 2025 14 11
465
Total mentions
45
Months of data
6
Acquired subs
45 324
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Economy» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — midpoint, median. Red dot — your channel.

Subscribers 69% below median
178.1K
56.4K 55 584 — your channel 707.6K
Avg reach / post 84% below median
21.2K
530 3 490 — your channel 90.9K
Citation index 80% below median
811
1 166 — your channel 4.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 4.3 posts/wk. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Main post of the week — on Thursday

Audience most active on this day at 12:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. Not daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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